My Internet Business Success Formula For Beginners - Your Proven Path to Success

 

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To say it mildly, online businesses are minting millionaires in droves and this is the best time in all of human history to jump online and create wealth for you and loved ones faster than you ever thought possible. This is not utopian.

It used to take companies at least one hundred years to move from their humble beginnings to global brands. Global brands like P&G (1837), Nestle (1866), Heineken (1864) readily come to mind.

On the other hand, it took each of Microsoft (1975), Apple (1976), Amazon (1994) and Google (1998) less than 10 years to become household names.

Making it big is not limited to tech giants. Individuals are making a killing online in fields as varied and mundane as online training, physical fitness, and writing (otherwise called blogging).

Take as an example Brendon Burchard. He is an online trainer who started circa 2009. Today he has over 3 million students in over 100 countries. Hiss impact is so massive, Oprah refers to him as "One of the most successful online trainers in history." His networth is estimated at N22million.

Another example is Ramit Sethi. He launched his first blog in 2004 and in 2018 was featured in Fortune and Forbes simultaneously. In the same year, Forbes featured Ramit side-by-side with Warren Buffet and estimated his networth at $25m.

Making it big is not limited to the menfolk. Chalene Johnson, the global physical fitness icon, has an estimated networth of $10million, while Marie Forleo has estimated networth of $14million.

While Chalene Johnson has been a household name as a physical fitness coach for over 30 years, Marie Forleo catapulted to fame within the last 10 years aided by her Marie TV, online training, coaching and books.

The fastest, easiest, and cheapest way to make it big is to harness the power of the internet. As the internet gurus say, to succeed online, do what works. In short, do not try to reinvent the wheel.

The internet is a paradigm shift. While it has created stupendous wealth for those who master its ecosystem, it has also accelerated the gap between those who know how it works and those who don't.

Generally, whenever there is a paradigm shift, the knowledge base is reset to zero and everyone has to learn anew. To learn fast and easy, it's necessary to follow a proven path.

To succeed and thrive, you should follow what I dub Internet Business Success Formula For Beginners. As you know, there is order in the universe. If there were no order there would have been chaos. My Internet Business Success Formula For Beginners is a brief but powerful framework that shows you how to succeed Online. If you follow it, you'll succeed. If you don't, you will fail.

The formula consists of 7 steps. Here are they:

Learn day and night
Despite its seeming plug and play simplicity, the internet is a complex ecosystem. To succeed you must learn day and night because change is fast and furious, with basic algorithms changing overnight. Learning enables you to have depth and breadth and keeps you evergreen
Here is the highlight of the things you should learn. Learn:
• How the internet is evolving
• How to be visible
• How to connect with people
• How to build a list
• How to write scripts
• How to create products
• How to make your products discoverable
• How money is made online

Be Visible Off and Online
Being visible requires you increase your off and online footprints so you become known and start building credibility and gravitas. Here are the things you should do to increase your visibility:
• Develop evergreen intellectual properties (books, courses, learning guides, etc.)
• Have a home-base (website or blog)
• Have embassies (social media platforms)
• Have listening posts (mailing lists, social media platforms, podcasts)
• Have satellite towns/cities (guest posting, befriend social media influencers.)
• Stage events and develop your own platforms such as YouTube channel.
• Court the media

Build Relationships
To attract strangers, visitors, friends and former enemies into loyal customers and true fans you have to build relationships. While it makes sense to have a vast relationship base, it's more important to build a base of true fans. Here are the things you should do to build relationships:
• Give out valuable things, like books and e-books, free
• Reach out to your other online influencers
• Extend a hand of fellowship to strangers you meet by providing advice
• Help out with specialized information wherever you can, example in forums
• Make recommendations in areas you have authority; don't be shy
• Join people together as a connector
• Ask for help wherever you're challenged, again don't be shy.

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Build A Mailing List
Make building your mailing list a priority so you have whom to market and sell to tomorrow. There is a raging argument online as to what comes first: mailing list on product. As a beginner don't be distracted by these chicken and egg arguments. List and product are the two sides of the same coin: you online business. Just note that with a list you can market what you don't have through affiliate marketing but a product with a list takes you nowhere. Also note that as a beginner you will not be able to do affiliate marketing. So build you list and pursue your product evenhandedly. Here is how to approach building your list:
• Start a mailing list from day one (at least now you know).
• Begin with the low hanging, medium hanging, and finally high hanging fruits
• Build a segmented list to enable you tailor your messages
• Employ an affordable mailing or contact management system
• Invite people personally to join your list and be persistent
• Give away valuable incentives, such as books, video lessons, etc.
• Keep at it day and night

Have Something To Offer (Create Products)
Create products to sell so you can add more value to your followers. People will follow you because you have something to offer them. When you do, you will make money but making money should not be your primary consideration. When you do it well, the money will come. Here are the things you should do:
• Equip yourself with knowledge and wisdom
• Write and refine your intellectual properties to perfection
• Develop irresistible courses, events & platforms
• Master the required technologies for production
• Master the required technologies for delivery
• Be consistent and focus on things that will last, the evergreens
• Specialize so people know what you stand for

Learn how to Market and Sell Online
Marketing and selling are the lynchpins that bring in the money. The most successful business owners online excel in marketing and selling. Invest a big percentage of what you generate into marketing to generate more sales and continue growing your business. Here are the things you should do to boost marketing and sales:
• Learn how to use marketing to grow your business
• Understand the psychology of buying and buyer behavior
• Learn how to build your business pipeline
• Learn how to build and optimize your sales funnel
• Learn how to craft sales scripts that convert visitors to customers
• Learn how to use social media for marketing
• Learn how to set up your landing pages
• Pursue selling with gusto because to sell is human but don't be salesy

Master Strategies to Win Long Term
Succeeding on a sustainable way online is a marathon. Commit to it for the long haul. Develop insight how effort is monetized online and where money is made along the value chain. Know that Rome, as they say, was not built in a day. If you pursue online business as a sprint or one hundred meters dash, you'll give up too soon and fail. Here are the things you should do at this point:
• Master and refine your winning game plan
• Master the four phases of online business (learning, audience, product, sales)
• Develop a long term view
• Keep keeping things evergreen
• Diversify into adjacent winning areas as you become more confident
• Develop offline assets to mitigate your online risks.
• Repeat and build on the principles of excellence

There you have them, the seven planks that constitute my Internet Business Success Formula. You may be wondering, where is technology, after all we are talking about the internet. The truth is, technology pervades all the seven steps, but technology remains what it is, an enabler. Technology enables you to scale and reach thousands online, but in the end relationships triumph. So we talk about hi-tech, hi-touch.

In the long run you must master technologies that enable you learn day and night, be visible off and online, build relationships, build a mailing list, create products, learn how to market and sell online, and master strategies to win long term.

Knowing the technical aspects or technology is important because you're dealing with machines and technology will help you scale and automate but it's not a paramount condition for success for a beginner.

Success online is anchored in the two magic numbers: 10,000 customer base and $10,000 monthly recurring income. You can achieve both easily if you follow the 7-Step Internet Business Success Formula I have given you in this article. Once you hit these numbers, you're ready to leverage technology to scale. That will be the subject of another article.

Paul is the creator of iSchool, iBFC (Internet Business Foundation Course, iBMC (Internet Business Mastery Course), Content Marketing Mastery Course and BWC ( Book Writing Clinic) where he teaches how to build business online, and write books among others. The founder of Vision & Talent Training Group, he is the author of Bridges to the Customer's Heart, dubbed The Customer Service Bible. Richmond Dayo Johnson, referred to him as "One of Nigeria's most authentic experiential writers." His clients include Fortune 500 and some of Nigeria's biggest corporations including Dangote, First Bank, and Nestoil Group (whose clients include ExxonMobil, Chevron, Shell, and NNPC, amongst others). Paul has been featured in The Guardian, Vanguard, and SilverBird TV. A McKinsey Executive Panel Member, he's a Platinum Author at EzineArticles.Com with 49 articles. Paul's E-Product Development Blueprint For Beginners published on Medium has been downloaded over 1,000 times. A trainer par excellence, overall, Paul has trained over 5,000 in his banking and consulting careers and has over 350,000 training man-hours under his belt. Paul is always happy to help executives write books, create courses, and build their expert empires. Invite Paul to speak at your retreat, strategy or quarterly review session on Winning As A Team. Email: paul@pauluduk.com. Website: https://www.pauluduk.com/page.

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5 social media marketing tools to get a million Instagram followers

 

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This article is about social media marketing. You will learn about marketing techniques to raise your social profile and learn how to earn followers and engagement on your social media pages.

Since its launch in 2010, Instagram has been earning great popularity among netizens & now has emerged as the second social media platform with the most active users just behind Facebook.

Instagram can give an essential boost to your social media marketing campaign. But if you still haven’t included Instagram in your social media marketing strategies then you are committing a grave mistake.   

Here we have a list of the five most effective social media marketing tools that can help you in reaching 1 million followers at the earliest.

6 Social Media Marketing Tools to get a Million Instagram Followers

These tools help create appealing Instagram posts & stories, find trending hashtags, planning Instagram schedules & even analyze your Instagram performance.

Hootsuite: 

This particular tool is helpful in social media management such as scheduling the posts & publishing them at a specific timing. Scheduling of posts is an important factor that decides the success of your campaign.

If need to achieve a million followers on your Instagram account then you should know the best timing for making posts. This strategy can allow you to get higher visibility & Hootsuite can be a great tool to accomplish this task.

ShortStack:

Hashtags are essential ingredients for a successful Instagram strategy. You need to utilize the power of trending hashtags & strengthen your posts by embedding hashtags. ShortSnack is a tool that is extensively used by Instagrammers for this purpose.

Through ShortStack, you can easily run contests in which users can enter by just using hashtags. Then ShortStack allows you to display those content on your feed to make you a more appealing brand.  

Instasize:

It’s not a cup of tea to get a million followers on Instagram, you need to make a complete makeover of your Instagram feeds with more appealing posts. In this, Instasize can be a good tool. 

Instasize has advanced filters that are very much useful in creating dynamic videos. Most users have noted that Instasize helped them to create more engaging videos than other ordinary tools. These videos can rejuvenate your feeds with new followers & social engagements.

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SMM Panel: 

Another good tool that can tremendously strengthen your Instagram account to reach the milestone of 1 million followers. SMM panels are useful to buy material of social engagement such as Instagram followers, likes, comments & shares.

Most SMM panels in the US engage through genuine accounts & provide an automated dashboard that allows instant ordering without the help of customer services & doesn’t need the help of experts to operate. The only thing you should remember is that cheap SMM panels should only be purchased from a reliable SMM panel provider.   

StoriesAds: 

Instagram has recently added a new Stories feature to its platform due to the success of Snapchat stories. But recent findings have claimed that Instagram stories can be a good way for Instagrammers to increase visibility & achieve a million followers on their account.

StoriesAds is a tool that takes away your concerns related to the creation of regular stories. You don’t need specialized skills to get the advantage of this great tool, just have ideas & turn in into impressive stories.   

Awario

If you need to know more about ongoing conversations in your industry, then you should try Awario which is a great listening tool. It is extremely helpful in monitoring the performance of your brand on different social media sites.

You can find the mentioning of your brand name on different social media platforms & you can easily track the changes in your industry especially those that can generate great sales potential for your business.     

In recent years, Instagram has garnered great potential to turn any new product or brand into an overnight sensation. These tools are effective in enhancing the chances of your account being one of them

 

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How To Start Your Own Business

 

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How To Start Your Own Business

As the workforce goes through unprecedented changes, many people are considering taking the path to entrepreneurship. While the internet has made it easier to start your own business, you will still have to plan out a detailed strategy to help you obtain your goals. These steps can be used to help create a solid business plan.

Conduct Market Research

The very first step in building a business is to identify a niche that appeals to you and to create a product that falls into that niche. You will need to research the market for your product once you determine what type of business you'll be creating. As you look into the market, you should be looking to see how many competitors are already selling products similar to yours. In evaluating your competitors, you should also look to see how well their products sell. If companies similar to the business you want to create are struggling to earn a profit, you'll have to determine what type of problem is affecting those businesses. It may be a marketing issue or it may be that consumers just don't have a need for that type of product. If the problem lies in the product itself, you'll need to find something unique in your product that will help you fulfill consumer needs.

Estimate Operational Costs

Even if you're starting an online business, you will still have operational costs. This will include your need for computer hardware, internet connectivity costs, and your own clerical supplies. This process should involve figuring out how sales taxes will be paid and how you'll pay taxes on earnings at the end of the year. Additionally, you'll need to cover the costs associated with marketing your business and products. Unless you're selling a service or a digital product, such as an ebook, you'll also have to have the capital to cover shipping costs. Other operational expenses may include obtaining insurance coverage, incorporating your business, and paying for third-party services.

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Fund Your Business

Once you have an estimate of your operating costs, you'll be faced with the challenge of raising capital for your business. If you plan on starting an online business, your expenses will be much lower in that you won't need to pay a lease, buy machinery, or hire personnel. However, even an online business has minimal expenses that must be met. If you also work full-time, you may be able to use that income to help you fund your business. Additionally, you can consider peer lending, traditional small business loans, or crowdfunding as ways to raise capital for your business. The options you choose will depend on your financial situation and the amount of capital you'll need to raise.

Create Your Website

Even a traditional brick and mortar store needs a website in today's marketplace, and most commercial sites offer e-commerce solutions. For many people, a company's website serves as a portal to the business, providing them with their first interaction with that company or brand. This means your website should look sleek and professional while providing a user interface that's easy to navigate. Your website should feature a blog where you can create unique content that can be used to increase engagement and online visibility. All of your business' social media accounts should link back to the blog on your website to ensure your followers can find your site. You can also create an account on a fan site for content creators, where your followers can subscribe to get access to your premium content. This is recommended for entrepreneurs who create digitally downloadable content.

You should also make sure you utilize a newsletter as a service to help bring in more customers! You can use email newsletters weekly to update your customers on deals, new products, and more. 

Start Marketing Your Business

Marketing your business can be both exciting and frustrating, so you should expect to go through a series of trials and errors before you discover what works for your business. In today's digital world, consumers want to form relationships with their brands and they do that by following them on social media. For this reason, it's essential to grow a strong following on one or more social media websites. There are many types of digital marketing that you can utilize to grow your business, including social media marketing, mobile device marketing, and SMS marketing. Some entrepreneurs experience success and growth strictly through the free marketing opportunities available through social media websites.

Even after you create an actionable business plan and launch your new business, you should expect to dedicate hours upon hours to your business' success. Many entrepreneurs fail their first time out, but find that their perseverance helps them to ultimately achieve success. As long as you're dedicated to this path, there's no reason you can't build a thriving business.

 

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Online Shopping: 8 Trends to Watch Out for in 2021

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This content has the information about future of online shopping. The author is trying to keep it in short in 8 trend to watch out for in 2021. Please go through the content and enjoy reading.

Customers are always right, or haven’t you heard? Whether it’s shopping at brick-and-mortar stores or online, customers are key and customer experience is a major determining factor in whether they are loyal to a brand or not. 2020 – the year that was – brought huge changes leading to challenges and loss for businesses and people at large. Yet the challenges were also met with innovation and ideas that overturned the status quo and expedited digital experiences to meet customer needs.

The dawn of the digital era coupled with the pandemic, gave rise to the evolution of e-commerce, which revolutionized online shopping and also introduced the concept of live online shopping to the world. This changed customer experience in dramatic ways, both for consumers and the brands that serve them. With the overnight transformation in the retail industry, brands and businesses had a tough time shifting to new models in real time.

That being said, there has been a permanent change in consumer expectations and 2021 will leave little room for error when it comes to customer experience. In a nutshell, those who’ve invested in providing great customer service will thrive, and those who haven’t will need to act quickly in order to remain competitive.

Consistently meeting the demand for an above-average customer experience can be an arduous task, but with so much competition for online business, it’s one that companies simply won’t be able to ignore in 2021. Luckily, technology is also adapting at rapid speeds to help deliver tools that can make customer experience a truly seamless experience for businesses as well as consumers.

So, what do companies and businesses need to know in 2021 that will help them win over customers’ hearts and minds and give them a good year in sales? Let’s explore the top trends in customer service that businesses need to look out for this year.

1.  Digital Transformation will Accelerate

Even before the pandemic took over the world, 70 percent of businesses had or were working on some kind of digital transformation strategy. But while organisations may have understood the need for digital transformation before, there’s no doubt that the pandemic created an urgent need to accelerate these plans. From cloud-based remote working to digital customer service, many small technology deployments were implemented rapidly as quick fixes in response to the crisis. Therefore, 2021 will see more strategic digital transformation initiatives move from planning to execution.

1.  Consumers will Experiment with New Things

Consumers are more open to trying new experiences and new forms of consumption to fight feelings of isolation. This means that consumers are giving brands the permission to be creative and to experiment with new ways of engaging with them. But keep in mind: sincerity and authenticity matter more than ever, and ploys to manipulate consumers’ emotions will turn them off.

1.  The Definition of Customer Experience is Changing

While the key factors of customer experience like customer effort and convenience still matter, trust and safety have become even more important. Consumers are concerned with whether brands make them feel safe during the pandemic. As a result of this trend, consumers are becoming much more selective with the brands they’ll interact with in person. To make that select list, companies must focus on designing experiences that instil confidence.

1.  Relationships Over Transactions

The 2021 customer pays attention to you as a brand. They look to see how empathetic you really are. Today, luxury hotel and spa guests are asking employees how they have been treated by their employer. You are being evaluated on the human scale more than ever before. As a result, your value proposition is evaluated on ‘how’ you do your business.

1.  Real-Time Requirements will Drive Customer Visualization

In 2021, real-time insight will be key to customer experience strategy and delivery. This means that customer journey orchestration and visualisation will come into their own. Visualisation gives brands real-time information on their customers’ complex, non-linear, often unplanned journeys – and what the ideal journeys should look like. Orchestration makes those ideal journeys a reality, cost-effective and scalable. 

1.  AI will Become a Critical Enabler

It’s no secret that artificial intelligence (AI) is transforming the way businesses interact with customers. With AI and machine learning, brands can be available 24/7 at every stage of the journey. In 2021, we’ll see more businesses use this technology to synthesise customer data and deliver personalised experiences at scale. This will lead to higher conversion rates, improved customer satisfaction, cost reduction and increased customer loyalty. 

1.  Omnichannel Communication will be Key

If your company is not operating with a focus on omnichannel communication, now is the time to adapt. A true omnichannel approach includes the ability to deliver a seamless and consistent experience across a variety of communication channels – all whilst factoring in the different devices, behaviours and preferences of the consumer. Studies have shown that customers no longer just desire the ability to communicate with companies when and where it’s most convenient for them – they expect and demand it. 

1.  Smartphones will Become More Personal

Shopping via smartphones is growing exponentially. Customers are becoming more comfortable with devices because the needs of the pandemic required quick adoption to digital channels, including mobile. Customers who had never even considered shopping via their phone are now doing it with gusto. That trend will continue to grow as more brands offer better mobile experiences to do so. Mobile devices are becoming necessary to view restaurant menus and avoid touching kiosks in airports, hotel lobbies, and other populated places – this change will also be seen in online shopping practices.

So, there you have it – 8 trends that will dominate the virtual shopping and online video shopping experience in 2021. Perhaps it’s the isolation, but consumers are hungrier than ever for experiences they can curate and navigate. It is clear that the pandemic has had a huge effect on consumer behaviour and the way their channels are organised. But the trends that stand out, and the ones that will most affect online businesses in the coming years are not just because of the pandemic. These trends were already there, waiting to surface, and now they have ‘just’ been greatly accelerated. 

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5 Blog Traffic Sites With Over 750M Visitors!

 

Photo by Karol D from Pexels

By Deon Christie

·         What is supply and demand blog traffic?

Supply and demand blog traffic is just that. Also known as establishing a common need. Which is done through engagement. And the options are endless from Groups and Pages to Communities and Forums. There are various techniques to create traffic. Leveraging popular blogs and blog sites for example. To drive traffic to new blogs and established blogs alike. Supply and demand blog traffic is the cornerstone of your blog. The key however is to create curiosity. Therefore, presentation is of paramount importance. You can only supply something that sells. Once you have established a demand for it.

Google SEO is all about strategy. A sequence of objective steps in the right direction. Which is what this blog post is about. More than just the method of driving traffic. But rather the technique to attract buyer traffic. Therefore, not only will you get a few great traffic methods. But also learn how to optimize your content.

Driving traffic to a new blog, however. Starts before launching the blog. While the supply and demand research. Contributes to the quality of traffic attracted by the new blog later through SEO. And strategic target keyword placement.

·         Commenting Techniques that drive supply and demand blog traffic.

Commenting. Which also contributes nicely to building reputation. But the key is to add value to the conversation. Therefore, also important to read the post you plan to comment on. Read other comments to see what the audience is looking for. And then create curiosity by offering something the audience can use. Never hold back, share your knowledge.

Use tools like "Put My Link" and "Drop My Link" to research sites to comment on. Search for blogs with the CommentLuv Premium plugin. That way you will also display your latest blog post in your comment. Just get to know your way around these tools. And search for specific keywords. Directly related to your content.

Attracting visitors will also depend where you comment. And you need to check on the amount of traffic a site receives. But also, the quality of visitors to the site. Focus on top tier country volumes. By using a Google Chrome Extension called "Similarweb" you will be able to determine all that. But you can also use another tool called "Check Page Rank" to target the high authority sites. And access popular blogs.

·         Social Networking for WordPress Blogger Traffic.

The whole point of social networking to drive blog traffic. Is to target the right audience. From followers to share and likes. Your content is shared with likeminded people. Create Facebook pages and Groups. And although I would love to guide you. All these methods cannot be covered in a single post. There are steps to follow with everything you do online. Just follow the steps, you'll be fine.

When you create a new group, then change the settings. So new group members must be approved by admin. Set your Twitter to "Protect Your Tweets". Then all new followers will have to be manually approved. Build a targeted audience. And to drive supply and demand blog traffic you need followers and audiences related to your blog niche. Carefully targeted through common interests and demography. Which also determines affordability. Another aspect of supply and demand blog traffic.

All social profiles must be as professional as possible to generate supply and demand blog traffic. And your content must be proof of your resume. You cannot be an SEO "expert" but don't have a blog for example. Or a social media management "expert" with a faceless profile. Be who you say you are!

·         Supply and demand blog traffic for WordPress through SEO.

With SEO the snippet appearance is important. Therefore, also the importance of the blog title. And must create curiosity. Which is why rich snippets being so important. The blog title should be short and suggestive to generate supply and demand blog traffic. Almost like breadcrumbs for search engines. But target keyword placement is discussed in another post. Along with LSI keywords. What they are and why they are important to dominate search result pages. - Writing Dominant SEO Content Strategically.

Blog post and page content should be 1000 - 2000 words. Although word count is not a ranking factor. It is a great way to generate supply and demand blog traffic. Strategic keyword placement is of paramount importance. Especially when starting a blog. Along with sub-headings. The table of contents contain the sub-headers. H2 sub-headings along with H3. Use WordPress blog plugin called "LuckyWP Table of Contents". And ad a table of contents to your WordPress blog.

To generate supply and demand blog traffic. Also consider word count. Paragraphs do not exceed 300 words. With sentences no more than 20 words but preferably less. Supply and demand blog traffic is simply turning research into targeted goals.

Create compelling featured images. With titles, alt attributes and descriptions. Because search result snippets on mobile will display the image in 2020.

·         Leveraging Facebook pages and groups.

Don't go on a posting frenzy with blog links and blog posts. Driving supply and demand blog traffic with Facebook Groups and Pages is about a whole lot more than that. Especially when you want to drive traffic to new blog. It's not about how much you post. But rather the quality of your post. Research each group and check the demography. Groups with large amounts of members are not necessarily the best ones to join. Facebook groups is a great way to explore and attract supply and demand blog traffic. Joint the ones most relevant to your target keyword. And then engage and post consistently, not frantically.

With Facebook pages you may want to focus more on engagement. And a little less on posting content. Two to four great posts per group/page per week is quite enough. The rest must be comments and engagement. Build your recognition with engagement. Find the supply and demand blog traffic. By establishing what audiences are looking for.

·         More supply and demand blog traffic to your WordPress blog.

Create memberships on the following sites to drive supply and demand blog traffic. And include a link to your blog in your professional profiles. Engage with the audiences, find out what they need. Answer questions on Quora and comment on blogs using Disqus. With BuzzFeed try sharing original pictures and videos. Nothing edited or software generated videos. Here are over 750 Million visitors combined over these sites. How you make them curious and drive traffic is entirely up to you.

Quora (485 Million visitors / 55% US | UK | Canada | Australia)

Medium (147 Million visitors / 45% US | UK | Canada | Australia)

Buzzfeed (135 Million visitors / 75% US | UK | Canada | Australia)

Disqus (25 Million visitors / 60% US | UK | Canada | Australia)

To drive supply and demand blog traffic requires a lot of work. Because your content must be better than already ranking blogs. Do the research and sacrifice the time to create outstanding content. And compelling design.

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