Three Marketing Ultimatums

 

Image by Gerd Altmann from Pixabay

Many “influencers” and self-proclaimed guru’s on the web would have you ever believe that marketing is that the solution to all or any of your issues in business. Unfortunately, the marketing industry is filled with under-educated media buyers who are after your money because their “guru” told them they might make $10k a month by selling you ads on an open-source platform.

These platforms are created with the power to hyper-target who sees your ads and when. It allows you to put ads ahead of a demographic of individuals that would be your ideal customer supported their(the advertising platform’s) psychographic data, and therefore the hope is that you’ll get leads.

While, in theory, this seems like a magic pill… a panacea for all of your business problems, it’s almost how the planet of selling works. A majority of the prospects who will buy your product won’t roll in the hay the primary time they see it.

Use these three marketing fundamentals to guide your marketing decisions and make marketing campaigns that convert customers into lifetime fans.

 

1. Marketing is about finding and understanding a market in need

Many marketing agencies would have you ever believe that your ideal customers are always on the platform that they happened to be best at ad buying on. That “Facebook has billions of users, so your ideal client is certainly on there.” While it'd be, many of us ignore ads on Facebook and are scared of our data and privacy. For many people that could also be your ideal customer, clicking on Facebook advertisements isn’t even a risk they’re willing to require.

Finding a market in need involves these things:

• Understanding who the perfect customer is for your product or service
• Understanding where those people spend time and the way they prefer to spend their money
• Understanding the way to place educational content ahead of these people to assist them to understand why you’re the simplest option for them.
• Marketing is not advertising. Ensure you understand the market before you spend your money on advertising with the idea that it'll be a remedy for your business. Look at where your competitors are advertising and the way they’re doing it. Examine where your customers are spending their time and what their spending habits are. Research how they make their buying decisions. Utilize this information to make a real marketing strategy rather than guessing and wasting your valuable capital on guesswork and lose principles.

 

2. Marketing is about communicating with your potential customers

Marketing may be a process of communication quite anything. Communication is about understanding each other’s point of view, not telling the opposite party why you’re right. Many companies will assume marketing is about telling their customers exactly why to shop for their product or service… and it's, but it’s about quite that. It’s about communicating alongside your customers to ask what they have. It’s about learning about how you'll serve them better.

Once you’ve found your market, find ways to speak with them. This is a two-way street; offer a lead magnet, invite direct feedback thereon lead magnet, and ask them how they might ideally see their problems solved. Utilize both means of communication as a company, tell them about what you offer, and ask for their input.

The more you'll show your customers that your care about who they're and the way they might wish to be treated(within reason), the more you’ll earn their trust and word of mouth promotion. Utilize the channels of communication that you simply need to gain valuable insight and knowledge about your customers.

See your customers as citizenry with real needs and real struggles. They need empathy. They’re not just potential dollar signs. They’re people that need to be seen, heard, and valued. Understand and implement this, and you’ll stand head and shoulders above the gang of other companies vying for his or her attention and money.

 

3. Marketing is a process of education

Many marketing agencies would have you believe that you'll get leads if you can just show your prospects the right offer. This is true but an enormous waste of selling dollars and energy if you’re not during a hot market. Often as entrepreneurs, we’re not selling a revolutionary product. We’re ready to take an existing product or service and make it a touch bit better.

This is at the guts of entrepreneurship, making things better… But it can make finding a hot market harder than those that have a very revolutionary product. Entrepreneurs and businesses compete for the eye of their customers and clients. It’s once you’ve gained their attention that you simply also can earn their trust; For example Best Advertising agency in Gurgaon.

Consumers buy from people and corporations that they know, like, and trust. Just like you, it’s hard to trust the stranger on the road trying to sell you… anything, so why would you expect yourself to be different? Certainly, you’d trust the food truck with excellent branding and a welcoming face if you’re hungry and leaving the bar, right? They’ve done their research and have placed themselves in a hot market with a knowledgeable presence.

Would you purchase an equivalent food from a stranger on the road with no food truck or professional presence after walking out of Chipotle? Not likely. But if they handed you a little flyer about who they're, why they are doing what they are doing, how they source all of their ingredients locally, and how they provide back to the community, would you be intrigued to see it out next time rather than Chipotle? If you’re the proper prospect, the solution would be yes.

If you’re within the wrong market or miss the timing, it’s unlikely that your customers will want to shop for you at that very moment. That said, you'll still educate them on why you would possibly be a far better choice next time.

Source: ArticlesFactory.com

 

The Misconception Around "Easy" With Affiliate Marketing Misdirection

 

Photo by Anna Nekrashevich from Pexels

When you are trying to make money online with affiliate marketing, then over 95% of people end up in the devastation of defeat. Why? Because of simple misdirection, they miss the entire point and the logic behind affiliate marketing. Those who still think affiliate marketing is all about picking random products and flooding every major social network with affiliate links? Well, good luck to you...

Affiliate marketing is not a contest, it's a journey and if "instant riches" are how you see affiliate marketing, then please, just stop already! That is exactly where the 95% goes wrong, and when reality sets in and they make little to no money at all, many are doomed for despair. But what must you understand about affiliate marketing?

Understand why "Easy" Creates a False Sense of Security.

Especially the times we are living in, and people are desperate. A sneaky but disturbingly effective marketing technique is to show you how much money "they" are making. But what you are often not told is how long it took them to get there! Most of those impressive screenshots are legit, but after 5, 10, or even 15 years.

You need to get your expectation compass down to realistic. Here are a few facts to accept before you even consider making any money online, affiliate marketing or otherwise. Perhaps I am going to step on a few toes, but it makes the truth no lesser so.

1. Accept the Fact that you Will probably Fail the first time, I guarantee that!

2. Accept the Fact that the Possibility does exist to Lose some Money.

3. Accept the Fact that you Will probably test Several Systems/Programs.

4. Accept that Success is about Knowledge and Time.

5. Accept the fact that the Only magic Money Button is You!

6. Accept the Fact that your Working Hours are going to Increase Exponentially.

7. Embrace the Fact that Learning is more Valuable than Earning.

8. Remember to Make the Freedom you Crave, Greater than the Need you Feel.

Dissecting the 8 Realities of Misconception with Affiliate Marketing.

1 - Let me start by saying (as an experienced affiliate marketer) that failure is imminent, but never confuse failure with defeat. You will probably fail the first time, and the second, and the third and so on. Or perhaps you succeed because in the end it is 100% all up to you.

No one is coming to reach success for you, you're on your own with that one. But also remember that failure is manufactured, you never really fail. You simply learn, or you earn but you can only truly fail when you give up.

2 - At some point you are going to have to spend some money to keep up with the competition or get left behind. From training programs to plugins and software. There are several tools you need to compete at a professional level. Some of the money you spend, you may end up losing, it is going to happen.

I am in no way trying to scare you off the idea to make money online with affiliate marketing. Quite the contrary, although being the bearer of the proverbial bad news. No, I am simply pointing out the facts and all the failures I had to conquer for nearly a decade. When you get started, just head out with a casual gallop. It's not a contest.

3 - There is no such thing as "One Size Fits All", what works for one person may not necessarily work for the next. Therefore, prepare to test more programs and systems than you will later be able to recall. But you do not necessarily need to lose money this way, make sure there's a safety net. Safety nets?

Yes, AKA 100% Refund Guarantee. When you decide to test something, be sure they offer a money-back guarantee. Because any product owner in my opinion that does not? They have little faith in their product, and so should you. The benefit however of testing multiple systems, is the knowledge you take with you. You should not try to work with affiliate marketing, you need to work through it.

4 - As mentioned above, knowledge is the true gold. Because the two most important elements of success are Knowledge and Time. The longer you keep going, the more successful you will be. Going from failure to failure without the loss of enthusiasm. It is going to take time and it will require knowledge to succeed.

Your only secret weapon especially on a tight budget is time, make a choice. Make a choice and refuse to be outworked! If you cannot out-pay your competitors, then you are going to have to outwork them! Time, Knowledge, Patience, Persistence, and Planning!

5 - Stop chasing all the magic money buttons and get rich quick schemes, it's NOT going to happen. But I do encourage you to test all of them and gain the knowledge. While you must realize that there is only One magic button that will turn your PC into a money-spitting machine and that is You! Nothing else, no one else. Focus on a single task, system and/or program at a time. Let me explain it this way.

When you try to chop down a tree. Running around the tree in circles, hitting it in 1000 different spots is going to be exhausting. All you are doing is making tiny marks in the bark, no real damage. But when you keep hitting the same tree in the same exact spot 1000 times? Eventually it must come down!

6 - Contrary to popular belief you are not going to work 10 and 15 minutes a day. Even if it takes only that to set up a particular system or program. Every system, program, or method you test is a tool, and any tool only works as good as the person using it. The more time you invest in something, the more knowledge you will gather.

Prepare for a sudden surge in working hours when you get started with affiliate marketing, and a rather considerable one at that. Because your level of success is determined by how much effort you are willing to apply. The question is how badly do you want to succeed?

7 - One of the biggest mistakes you can make is to concentrate on how much you can earn, and how soon you are going on that permanent island holiday! Focus on what you can learn, and do not get distracted by the distant glitter and shiny objects of instant riches. It is up to you to generate your riches with affiliate marketing, everything else are just tools.

Tools that you are going to have to learn how to use properly. Training videos that you are going to have to watch way more than once before you get it right. Reading training documents and case studies. Success requires maximum effort.

8 - Why do you want to make money online with affiliate marketing? Take a moment and decide on an answer. If it is instant riches you are craving, then you are still focusing on what you think you need. A desire for the impossible to suddenly happen. You are missing the entire picture and focusing on the unpleasant smudge in the corner.

But when you want to make money online with affiliate marketing because you want to work towards financial freedom. Well then you are focusing on the freedom you crave and not the need you feel. Setting realistic long-term goals is how you end up making money online with affiliate marketing.

Getting Started with Affiliate Marketing the Right Way.

As previously mentioned, it is not advised to share raw affiliate links. In fact, you should not even share cloaked affiliate links. Instead, you will need some form of funnel, like a sign-up page to collect email subscribers and a bridge page that redirects to an affiliate offer. But that is an entire topic on its own for another time, before I turn this article into an eBook.

If you enjoyed my article and would like to subscribe to my email list. And you can start your profitable affiliate marketing journey within the next few minutes. Allow me to guide you through the link in the Resource Box Below.

Learn how to Make Money Online with Affiliate Marketing. Start the Right Way with Deon Christie who has been doing this since 2012. Allow me to guide you in the Right Direction! https://easyinternetmoneyandjobs.com/easy-commissions-online-subscribe

Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

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Facebook Presentation Secrets for Social Media

 

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Presentation is all about what your visitor sees first (usually an image and/or video) on Facebook and social networking. Scrolling through the feed content, your social media post must attract attention. Therefore, a featured image or video thumbnail of the required dimensions and file size is of paramount importance.

Learn how to create curiosity with presentation in social networking and on Facebook. Know what your audience on social media is looking for. There are 3 basic requirements to meet the criteria. Address an identified need within your niche on Facebook and social media. Offer a solution and create curiosity.

Your content must do the talking and consistent posting on Facebook. But we will get around to consistent posting with Facebook and social media later in this article. Done with an exceptionally well designed auto posting tool.

Timing Strategy for Social Media and Facebook.

Consistent posting needs timing and strategic writing with attention grabbing presentation. Therefore, it will require a few days and even weeks of sharing posts to establish optimized engagement time. That is why I mentioned the auto posting tool for social networking and Facebook. Which you will have access to shortly.

To target the right audience on Facebook and social media you post at times when audiences are most active. If you want to target a United States audience for instance, then search Google for the time zone. Then calculate the time you must post to social media and Facebook from your location.

Posting to Facebook and social networking at the wrong time can be devastating from a marketing point of view. Because your audience you wish to target may be sleeping. Therefore, all that presentation work just goes down the social media and Facebook feed in hope of some hits.

Creating presentations (posts) that will keep your visitors occupied is the whole point to posting on social networking and Facebook. Therefore, posting at the wrong time completely defeats the purpose. You have 2 powerful free tools, Google, and YouTube. Learn the secrets of how and what to do research on.

Creating Content for Facebook and Social Media.

Text position for social networking and Facebook post featured images are important for presentation. The key is consistent content and presenting your message in a timely and curios fashion. With social networks and Facebook, timing and presentation is crucial.

The image displayed with your post being it social networks, Facebook, or blog post. Will be cropped from the sides for mobile content display. Avoid creating "broken message" presentations this way with your writing and designing. Text focused to the sides of images will be cut off.

Although for social networking and Facebook posts our goal with text position is focused more on creating curiosity. Again, leveraging presentation and what your visitor sees first is the secret. URLs shared must be from your own blog, YouTube videos and/or bridge and landing pages. But never an affiliate link.

Social media and Facebook does have quite a few "hoops" to jump through. Like adding hashtags for instance. Because you are preparing your presentation (post) to share to selected Facebook Groups. The list of Facebook Groups I personally use will be available at the end of this article.

For knowing which hashtags are currently trending on social networking and Facebook, you can use a tool called (hashtags dot org). First you need to get to know your way around creating content consistently for social media and successful presentation.

Secrets for Social Networking and Facebook Posting.

The secrets of using emojis for social media and Facebook post presentations come highly recommended. Draw your visitor's attention to the presentation by making it colourful. Create interesting 1 - 3 sentence posts. Make those first few sentences powerful and "need" specific.

But also use your free Facebook posting tools to add H1 and H2 headers to your presentations (posts). To focus your presentation on the H1 and H2 headers, add hashtags at the end of your presentation. Because then your H1 Header is the first text in your social media and/or Facebook post.

Adding headers however is only available when you do manual posts in Facebook groups. But it is a great way to make your presentation easier understandable by both your social media audiences and search engines. Remember to include your target keywords in the presentation (post) headers.

Use emojis to replace words in the text for Facebook posts, triggering curiosity. Use Bold and Italic text to highlight focus points as demonstrated above. And remember that all these social media presentation techniques can be accessed and leveraged 100% for free! All you need is to be a little creative really.

You can also ask your friends on Facebook if your post draws attention. Listen to people's opinion and adjust accordingly. Remember, with social networks and Facebook our primary objective is to create curiosity through presentation. Because as mentioned earlier, the only secrets are presentation and timing!

Bridge Pages for Social Media and Facebook.

The fact that Facebook will not ban or block Google links, give us the upper hand from an affiliate marketing point of view. Google sites is an outstanding method to create consistent social media and Facebook posts. A Google site is a custom URL, and the slug can contain your target keywords.

But we will get to writing SEO friendly content and backlinks for the bloggers here a little later in the article. Keep reading, these social network and Facebook presentation secrets are rather simple to follow. You have 3 options for Bridge Pages with affiliate marketing on Facebook.

1. CB Pro Ads

2. One Page Profits

3. Clone Me

With Google sites all the work is on you, from writing to creating images. It is your job to create striking presentations for social media and Facebook. With the remaining 3 tools, all the bridge pages are done-for-you. You do not need to create any content or write anything except linking your affiliate networks.

We are creating Goole Sites and using Bridge Pages because sharing raw affiliate links will get you suspended on social networks and Facebook. Social media marketing is all about bridge pages, landing pages and funnels.

But for the purpose of this article. We are only going to focus on bridge pages for social networks and Facebook. And generating sales with affiliate marketing through this technique. Leveraging social networking, social media along with writing and media design secrets.

Secrets to using Google Sites for Facebook.

The secrets to using Google sites for social media and Facebook presentations is almost an unfair advantage. On second thought, no, not almost. It is an unfair secret advantage, especially once you get the hang of SEO. Because SEO is just the ability to best tell search engines what your content is about.

Share with Groups on Facebook but with different text on each share. But before you do there is one paramount requirement with regards to your presentation. Your Google Site URL will select a particular image on your Google site as social media post presentation image.

The question is, which "secret" image is automatically selected for social media and Facebook? And the answer is, the Google site logo. And a good, suggested dimension is 940 x 788 / 950 x 650. These presentation images can be created with Microsoft Paint or Canva for social media and Facebook.

But there are also a few great SEO techniques we will discuss under the last subheading. Keep reading and learn a lot about content creation, social media, Facebook, writing and presentation. You will be blown away by the traffic potential with social media and Facebook.

Apart from link building, strategic keyword placement in titles are important. But so is the first 2 - 4 lines of your Google site content. Much the same as the requirements for a great post on social media and Facebook. All part of the secrets to presentation and creating curiosity.

Get More out of Social Networking and Facebook.

Multiple social network profiles (pages, groups, spaces, communities) play a major role with presentation secrets for social media and Facebook. Especially Facebook pages because you get to leverage the call-to-action button. Which then redirects to a bridge page, Google site or landing page.

Audience engagement with Facebook is great for building reputation. Adding presentation secrets to the mix and creating curiosity makes success imminent. The more active and consistent you are the more visible you will become.

So, the secrets to getting the most out of social networks and Facebook. Focus on quality content and presentation, along with consistency and engagement. It is a lot of work to stand out on the internet, especially on social media. Because it had become rather crowded with marketers chasing the quick buck.

Always be real and do not make everything you offer on social networks a sales pitch. In fact, if your presentation creates enough curiosity, you will never have to sales pitch again. Ever. Commenting and offering solutions without any sales pitch and/or URL is another secret to build recognition on Facebook.

Be sure to get known as "the guy who helped" instead of the guy trying to sell something on social media. When people on social networks and Facebook recognise your knowledge, you will be unstoppable. Growing your audiences through presentation secrets and knowledge.

Secret List of Groups for Facebook Presentations.

Giving you 11 of my favourite secret Facebook Groups with social media that will drive a lot of traffic to your posts (presentations). Because we are looking at a total group member count of 1 824 800. Almost 2 Million Members! But that is just the tip of the traffic iceberg with social media and Facebook!

Make Money Online (151.6K Members)

Make Money Online Club Australia (193.3K Members)

Earn Money Online USA - Canada - Australia (85.3K Members)

Affiliate Marketing - Worldwide (335.3K Members)

Make Money Online Club (218.5K Members)

Affiliate Marketing Work - Worldwide (222.3K Members)

No1 Online Earning Community (245.6K Members)

Advertise Business and Make Money (69K Members)

Affiliate Marketing for Everyone (163.4K Members)

Unlimited Advertising + (80.2K Members)

Network Marketing Pro (60.3K Members)

Remember to follow the presentation and design secrets in this article. You will soon master the art of leveraging social media and Facebook for traffic. Getting unlimited free traffic can be done, but it is hard work. And unfortunately, there are no shortcuts. Competitive presentation requires maximum effort!

Establish the right time to post your presentations (Google Sites) on social networks and Facebook. And post only one post per day to each Facebook group. But read the group rules and understand what is allowed. Spamming and over posting is not a good idea. The secret is to build an audience over time.

Bonus Traffic Technique with Facebook Pages.

Leveraging Google sites and the call-to-action button with Facebook pages for social network traffic. One important thing to remember is that for everything we discuss in this post. There is probably a Google article and/or YouTube video that will show you exactly how it is done.

Therefore, just search your browser or YouTube for a video on how to use the call-to-action button with Facebook pages. Then follow the steps and redirect the call-to-action button to your landing page. Like a Google site or bridge page that must then redirect to your affiliate offer.

Using the post scheduling tool mentioned earlier is a fantastic way to build Facebook audiences. And eventually they start clicking on the call-to-action button. That is why interesting content with curios presentation is the secret to social media. Give people reason to want to like and follow your content.

Learn how to Make Money Online with Affiliate Marketing. Start the Right Way with Deon Christie who has been doing this since 2012. Allow me to guide you in the Right Direction! https://easyinternetmoneyandjobs.com/easy-commissions-online-subscribe

Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

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