Why Building Trust is So Important for a Successful Rebrand

A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.

Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust.

But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have.

If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important.

Because when you rebrand, you’re changing something people rely on, something they identify with, and something they’ve come to know and love.

And if you stray too far from that familiar branding, you can confuse your customers, make your brand less recognizable, and run the risk of ruining everything you’ve worked so hard to build.

So, if you want to learn more about what it takes to ensure a successful rebrand, and look at an example of how we were able to do this for one of our clients, then keep reading.

Quite the Balancing Act When Rose Marie Swanson asked us to completely revamp her brand, it quickly became a delicate balancing act, not least due to the nature of what she does.

Rose Marie is one of our longest-running clients, going all the way back to 2015 when we built her first website.

She’s been well-known in her industry for decades now and had built quite a name for herself well before she ever reached out to us.

Now, before I continue, I should explain what Rose Marie does so you can actually understand her offer.

Rose Marie is what is known as a spiritual coach.

But what is that?

Well, in a nutshell, what Rose Marie does is offer a form of coaching/counselling that deals more with the spiritual, as opposed to other aspects of one’s being.

This could mean helping someone to discover their life’s purpose, learn to deal with trauma from their past, or find out how to stop sabotaging themselves and unlock their full potential.

Basically, if anything is bothering someone on a spiritual level, like how they feel about their life, where it’s headed, who they truly are, or what they really want in life, Rose Marie will work with them to get to the bottom of it and try to help them resolve these issues.

Typically, she does this using non-conventional, and often esoteric methods, which are certainly not promoted in the mainstream, and unfortunately, many people would consider this stuff quackery.

So, before we even started the process of rebranding, her offer was already tough to convey without sounding too woo-woo, and with so many people being skeptical of what she does, it was innately difficult to build up trust in her brand.

That being said, when we rebranded Rose Marie, the last thing we wanted to do was erode that hard-won trust.

Simultaneously, we had to find ways to convey her offer and promote her brand to a new audience, many of whom had probably never heard of her before.

For those of you who are asking how we were able to do all this, below, I’ve detailed every facet of Rose Marie’s new branding, and explained how we worked to maintain trust in all these aspects.

READ: How to Ensure Consumers Trust Your Brand

How to Ensure Consumers Trust Your Brand

Whether you’re branding or rebranding, your perceived trustworthiness (or lack thereof) could make or break the success of your business.

But if you don’t make your living in the marketing industry, it can be difficult to know how to inspire trust in your brand.

So, if you want to learn how to make sure your brand exudes trustworthiness, then you’ve got to read this article.

It explains what makes a brand trustworthy, and offers some suggestions for how you can ensure your brand inspires trust.

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Brand Identity For quite some time, Rose Marie had been thinking about changing her brand identity and targeting a new audience, but we didn’t get into serious discussions about it until earlier this year.

In the past, she had mentioned wanting to work with abused women, especially because as a child, she was the victim of severe abuse from several members of her family.

But given how personal this stuff is, and the potential it had to reflect poorly on her family, she hesitated to go through with this rebrand.

Even as we were doing her brand analysis in preparation for the rebrand, she was still questioning if she wanted to actually share this stuff, but I did what I could to push her in this direction, as I felt it was the right decision.

She dealt with extreme trauma as a child, experienced its aftereffects throughout most of her adult life, and wanted to help women heal from the trauma they’d endured from similar experiences, so it only made sense to rebrand in this way.

In the end, she bit the bullet and chose to go through with it.

Right off the bat, we figured the best thing to do was help Rose Marie to establish an emotional connection with potential clients by being open and honest about the abuse she suffered as a child.

We decided not to go into all the gory details, as it might be triggering for some people and end up having a negative effect.

But on her About page, it clearly states, “As a child, I was severely abused by several members of my family,” so as you can see, we didn’t sugarcoat things.

Rose Marie’s rebrand should have inherently inspired trust because she chose to share intensely personal anecdotes about the trauma she’s endured throughout her life, and how this relates to what she does.

In theory, this should show that she can relate to what potential clients are going through, and is dedicated to helping them heal from their trauma.

But unfortunately, some of the more cynical people out there might not see it that way.

So, as you’ll see from the various aspects of her branding detailed below, in addition to being extremely careful about what we said, and the imagery we decided to use, we did our absolute best to preserve her brand, and avoid alienating any of her followers.

Website Design & Development Even if Rose Marie had decided against this radical rebrand, her website would still have been in dire need of a revamp.

It’s been nearly eight years since we created her first website, and as you can tell, it was definitely starting to show its age.

It looked dated and cluttered, the verbiage it was using wasn’t helping Rose Marie’s credibility, and it certainly wasn’t speaking to abused women.

An old, tired-looking website is never a good thing when it comes to trustworthiness, and this alone could end up making people less likely to want to trust Rose Marie.

So, we got straight to work on revamping her website, and it definitely looks a heck of a lot better.

We changed pretty much everything, revising the copy, design, imagery, logo, and even creating a new free giveaway to try to build up her email list with people from her new target audience.

It looks sleek, organized, and modern, and speaks to the pain points of her ideal clients, putting more of a focus on them, instead of Rose Marie.

But despite all these alterations, we made a point of trying not to change too much.

For instance, the navigation is pretty much exactly the same as it was on her previous website, and we simply changed Coaching Services to Spiritual Coaching, as we felt that better explains what she does.

In addition, we still put her name front and centre, ensured her photo was visible above the fold, kept the water theme, and stuck with the blue, white, and gold colours.

This allowed us to ensure that we weren’t eroding the trust and recognition she’d already built, and were able to avoid confusing or alienating anyone.

Lead Generation Rose Marie’s old website also had a lead generator, as part of her effort to get people to subscribe to her newsletter.

But we decided it was much too general and wasn’t speaking to the abused women who made up Rose Marie’s new target audience.

So, to go along with her website redesign, we created a new free giveaway, in the form of an e-book, so she could appeal to this new audience and showcase her expertise.

Freedom from Failure: 7 Steps to Expose What Holds You Back from Creating Your Success

Truth be told, it actually took quite a while to determine what this e-book would contain.

But after a few brainstorming sessions, we decided to tap into the pain points of her new target audience, create a powerful emotional connection by sharing some anecdotes about the abuse Rose Marie experienced, and offer a simple seven-step process to help them deal with their own issues.

It’s definitely a lot different from her last free giveaway, but we made sure to reflect as much of Rose Marie’s already recognizable visual brand as we could, keeping her old colours, and including her name on the cover, along with her new logo, which is very similar to her old one.

Logo Redesign As part of the overhaul of her brand, Rose Marie also asked us to update her logo.

However, she was quite fond of the way it looked already, and it was definitely one of the most recognizable aspects of her brand, so we did our best to keep the changes to a minimum.

We kept the water theme, the rings, and the triangle, so we didn’t stray too far away from what made her original logo so recognizable.

The triangle and the rings symbolize the holy trinity – a spiritual symbol that’s intimately related to what Rose Marie does.

In addition, images of water tend to be soothing, while the rings represent completeness or wholeness, and all of these aspects exemplify how people are going to feel when they work with Rose Marie.

These elements help to make Rose Marie’s brand stand out, and are all deeply connected to the services she provides, so it wouldn’t have made sense to change any of this stuff anyway.

That being said, even if she had asked us to completely redo her logo from scratch, I may have advised against changing these things for fear of watering down the familiar elements of her brand.

Marketing Collateral Aside from refreshing Rose Marie’s brand identity, website, lead generator, and logo, we also redid many of the elements of her marketing, as well.

For example, for some of the programs she sells, such as a series of guided meditations, the imagery being used was lackluster, to say the least.

So, we opted to create some new imagery, and it definitely makes a world of difference.

The old image is literally just a photo of the program’s packaging, and from a design standpoint, it doesn’t align with the rest of her brand.

Whereas the new version offers much more enticing imagery that’s not only better aligned with her brand, but more representative of what people are going to get out of this program.

In addition to this imagery, we also redid all of Rose Marie’s social media banners and the header and footer banners for her newsletter.

And on top of all this, we even created some printable items for Rose Marie, as well, including her business cards, and a speaker sheet to help her promote herself as a guest on podcasts.

All of these different forms of marketing collateral align with Rose Marie’s brand, not least in how they all make use of the blue, white, and gold colours.

And the few elements that didn’t align with her visual brand were updated to ensure that they did.

All things considered, the consistency and comprehensiveness with which we created Rose Marie’s branding and marketing, combined with the preservation of the elements of her brand that were already recognizable, made for an incredibly successful rebrand, and one very happy client.

Are you considering a brand refresh, but you’re not sure if it’s the right decision? We’ve been helping business owners to build their brands for more than 20 years. Contact us today to find out more about how we can help you decide whether a brand refresh is right for your business.

To your business success, Susan Friesen

Source: https://www.amazines.com/Business_Opportunities/article_detail.cfm/6264317?articleid=6264317

Part Time Work from Home Jobs

As the world becomes more digitally advanced, the opportunity for part time work from home jobs has greatly increased. Many people are finding that remote work offers more flexibility and can be a great way to supplement their income. Here are some reasons why part time work from home jobs may be right for you.

1) One of the biggest advantages of working from home is the flexibility it offers. You can set your own hours and work when it suits you best. Whether you're a stay-at-home parent looking for a job that fits around your family commitments, or you're a student looking for a way to earn some extra money in your spare time, part time work from home jobs can provide the flexibility you need.

2) Commuting to work can be time-consuming and stressful. It can also be expensive, particularly if you have to pay for public transportation or fuel for your car. By working from home, you can eliminate your daily commute and save yourself both time and money.

3) Many people find that they're more productive when working from home. Without the distractions of the office, you can focus on your work and get more done in less time. You can also set up your workspace in a way that suits you best, whether that means working in a quiet room or having a comfortable chair and desk.

4) Working in an office can be distracting, noisy, and uncomfortable. By working from home, you can create a workspace that is conducive to your productivity and comfort. You can adjust the lighting, temperature, and other factors to suit your needs, and you don't have to worry about interruptions from coworkers.

5) Maintaining a healthy work-life balance can be challenging, particularly if you have a demanding job or a busy schedule. Part time work from home jobs can help you achieve a better balance by allowing you to work when it suits you and giving you more time to spend with your family and pursue your hobbies and interests.

There are many different types of part time work from home jobs available, depending on your skills and interests. Some examples include:

1) Affiliate marketing 2) Online tutoring 3) Virtual assistant 4) Data entry 5) Social media management 6) Content creation 7) Customer service 8) Transcription 9) Translation 10) Graphic design

The most easy and popular in today’s world is affiliate marketing. If you treat this like a real business and build it up and by choosing good and reliable company to work with, it will bring you to wealth. I have been using this platform to earn my income successfully as it has 6 income streams. Check this out:

Income Opportunity that pays 6 ways Finding part time work from home jobs can be challenging, but there are many resources available to help you. Online job boards, such as Indeed and Monster, often have listings for part-time work from home jobs. You can also check out freelance platforms like Upwork and Fiverr, which offer a variety of jobs in different fields.

Another option is to network with friends and family who work remotely or reach out to companies that offer remote work opportunities. You can also consider starting your own business or freelancing, using your skills and expertise to offer services to clients.

Conclusion: Part time work from home jobs offer many benefits, including flexibility, reduced commute time, increased productivity, greater control over your work environment, and improved work-life balance. With the variety of jobs available and the many resources to help you find them, working from home can be a great way to supplement your income or even start your own business. So why not explore your options and see if part time work from home jobs is right for you? Check this option below:

Source: https://www.amazines.com/Business_Opportunities/article_detail.cfm/6264965?articleid=6264965

 

Why Every College Student Should Study Abroad

The advantages of studying abroad cannot be underestimated. There is no downside to studying overseas and the upside is huge. From studying a new language to gaining better comprehension of world politics, studying in Canada or overseas can make you a far more desirable hire to possible employers. If the person interviewing you also studied abroad, it may be the secret to creating that connection together that sets you apart from others. Below are four things that you will learn abroad that will set you apart from the classmates who do not study overseas. You may learn and understand a new culture 1. You will learn and understand a new culture Doing business with someone is always tricky, but doing it with an individual or business in a different country is much more difficult. In some cultures, most people say precisely what they are thinking. You look much fatter than the last time I saw you," as an American, you would be greatly affected. However, if you knew the culture and knew that the remark was intended as an observation rather than an insult, it would be a lot easier to laugh away. Without an understanding of the culture, the entire company relationship could be destroyed. You will have a better understanding of foreign politics. 2. A better understanding of foreign politics Not only will you gain a better understanding of the overall politics of a country, but you'll know the bureaucracy too. If your company should get something done abroad and you understand how to work through this machine, you will be that much more

 

valuable to your company. 3. A new language quicker than taking a class Your normal language class meets for 45 hours each semester. Your ordinary day overseas involves 16 hours a day of immersion in a language that is new. In 3 days abroad you listen to and are immersed in a language more than you are in a course for a whole semester! It's also much easier to learn a language when it is being used in ordinary day-to-day situations. It's true that you can learn the basics by reading a textbook or listening to a teacher, but nothing will make you comprehend a language better than being immersed in it. You may learn to be patient and flexible 4. Learn to be flexible and patient The two items that everyone who studies overseas learns to master are patience and flexibility. Not everyone in the world eats dinner at 6 pm, or gets hot water all day long, or comes with a drier. So, you learn how to adapt and be flexible in your situation. Part of the adaptation involves a rather significant level of patience, so as in the U.S. you'd probably be pretty upset if you didn't have hot water! Employees who are flexible and patient are a boon to each boss. There's nothing a supervisor hates over an employee who can't easily change gears or sit back and wait for. Remember that studying abroad not just increases your worth as a possible asset to your future employers but expands your view around the earth too. If you are thinking about studying overseas I would advise seeing... This well-established professional organization can help ensure that you have the most secure, unforgettable yet affordable study abroad experience.

Source: https://www.amazines.com/Books/article_detail.cfm/6260885?articleid=6260885

Teach Yourself How To Write A Novel

If you are reading this, you are probably contemplating strategies to actualize your aspiration to write a novel. Writing a novel may seem daunting for a beginner but the rudimentary reason for doing it is rather full of creativity and inspiration. If you are wondering how you can be a self-taught novelist like Jane Austen or Mark Twain, keep reading for a step-by-step guide on how to teach yourself to write a novel.

How to Teach Yourself to Write a Novel.

First things first, it is worth noting that writing, as a medium of expression, is a tool to utilize a writer's freedom. That being said, there is no single rigid way to write a novel. You should personalize your writing experience to suit your writing style and processes, but as a guide, we have compiled a general method on how to teach yourself to write a novel.

Step 1: Broaden your knowledge.

The juxtaposition is that reading is a writer's best friend. To prepare yourself to write a novel, you must first, be acquainted with the waves and the silent innuendos of writing. When you constantly read books, particularly in a theme or genre that you are interested in, you would subconsciously pick up another writer's tips of mastery in their writing. Not only that, when you read books about writing especially from authors who inspire you, you will find avenues to continuously learn.

Step 2: Collect inspirations.

Inspirations for writing can present themselves in unpredictable and unprecedented times and spaces. The most articulate virtuoso of writing finds sparks of creativity at the nook of the most mundane place. Start carrying a pen and a notepad with you or use a digital alternative to capture the essences in life that could direct the path of your novel. Furthermore, these bits of imaginativeness will not just approach you externally, but can also emerge internally. So, in the event, a splurge of ideas and plots arises, be ready to write them down.

Step 3: Brainstorm the seed of your novel.

When you are finally committed to writing a novel, you need to delve into further aspects of writing. Set aside a regular time for writing and respect the commitment you have made even when you face a difficult slog. To begin with, you should entertain the development of the core of your book. If you have come this far to write a novel, you may have encountered events or developed messages you want to put forth. Focus on the 'Why's' behind your desire to write and explore the theme that will underscore the whole story.

Step 4: Determine novel's point of view.

Writing a novel is essentially a form of storytelling. From that perspective, it is vital to decide on elements such as the novel's point of view and how you wish to communicate with your audiences as an author. Plots and storylines evolve with bias, thoughts, and standpoints and the development of a story will similarly be altered from your novel's point of view.

Here are the options of points of view you can use in your novel

• First Person: The story is presented from the writer's standpoint, making frequent use of the pronoun "I". • Second Person: The story is presented from the perspective of the reader. • Third Person Limited: The story is presented from somebody else's point of view with limited access to other characters' thoughts. • Third Person, Omniscient: The story is presented from somebody else's point of view with full access to other characters' thoughts. Step 5: Establish setting and genre.

The setting and genre of your novel will work in conjunction with the theme you have assigned. Ask yourselves, what world would your creativity and imagination thrive in while having symbolic police to bring your message alive. Similarly, you would need to decide on the genre of your novel. Here is a list of genres you can opt for :

• Historical fiction • Young adult fiction • Mystery fiction • Fantasy fiction • Science Fiction • Biography Step 6: Create characters to orchestrate your ideas and setting.

You may have the most engaging theme to put forth, but a novel requires purposeful characters to act on the premises of the novel. Decide on a strong main character with a detailed origin and backstory that will effectively bring your story to life. Allocate who you design as a protagonist or antagonist of the novel.

As a writer, it is a good practice to compile a character fact file or a mood board to learn about their reactions and voices. Put yourselves in these characters' shoes instead of vice versa so they will be more than passive chess pieces on a board.

Step 7: Choose plot structure.

Every novel is different. A typical plot structure of any writing comprises an introduction, body, and a conclusion. A typical plot story comprises the 5 following elements:

• Exposition • Rising action • Climax • Falling action • Resolution Step 8: Choose how you write.

When you begin your first draft, you will realize what makes your writing style unique. Are you a writer who expresses their mind on pen and paper or Google Docs? Will you look at supportive features of a novel-writing software or a formatting tool to create a novel design you like best? You will also confront your limitations as a writer, including how much you can write in a week. Irrespective of which route you choose, you should think of a timeframe and tools that would make you an efficient writer.

Step 9: Prepare drafts and editing.

There will be drafts after drafts. Plus, a series of editing. Be rest assured that this is a normal step in writing a novel. You may experiment with a target audience to acquire the best genuine feedback for your written drafts before deciding on further recruiting it again. These readers could be friends or fellow novelists.

Step 10: Consider professionally editing.

You may want to consider having your book professionally appraised and edited, especially if you consider publishing it. A trained person at the task would be more sensitive to necessary adjustments in a novel. If you choose to publish your craft, you can either have it self-published or via an agent.

And there you have it, a 10 step-by-step guide to help you to become the novelist you aspire to be. Get inspired and start writing the novel of your dreams today.

If you want to go beyond being just a beginner at this or any other skill, and work toward developing a real mastery, then you are going to need a deeper and more powerful strategy. What you need is a way to hack your brain so you can develop a winning mindset.

A winning mindset is a state of mind that allows you to enter a flow state at will. You do this by programming your subconscious mind.

Believe it or not, most of what you do throughout an average day is NOT freely chosen by your normal waking consciousness even though it may seem that way. The truth is that most of what you do on a day-to-day basis is done on autopilot. An example of this would be when you’re driving your car and as you do so you get bored and begin daydreaming. Before you know it, you find yourself several miles further down the road with absolutely NO memory of having driven those last several miles.

So, who exactly was driving while your waking consciousness was in la-la land, and how exactly did you manage to avoid an accident? Your subconscious mind was in control. You already spent years programming your subconscious with how to deal with a broad range of possible driving scenarios and thus it had no trouble taking the wheel while your waking consciousness took a little break. In other words, you were able to take effective actions without having to THINK about them.

The same way you programmed your subconscious to drive, you can also program it to automatically take successful actions toward mastering any other skill you decide that you want to learn. CLICK HERE to learn a proven, step-by-step formula to help you attain mastery at any skill you choose and achieve everything in life.

Source: https://www.amazines.com/Books/article_detail.cfm/6263309?articleid=6263309

Digital Advertising- Benefits and Use for Your Brand Promotion

Welcome to the digital world wherein everyone initiates by asking the same question. What is a digital platform? You won’t be able to realize the importance of digital marketing until or unless you are Steve Jobs, whose brand APPLE is amongst the top digital brands due to digital marketing.

Best Digital Marketing Services Company in Delhi

This is a true fact that digital marketing will catapult your business like brand APPLE. Let us take our discussion on explaining about digital marketing and its advantages:

Digital Marketing is a perfect strategy, which promotes your products through the online platform. This can be done through the various social platforms, websites, and search engines or even in your inbox. Primarily, digital advertising is the promotion of your product or services on the internet.

And it’s a huge part of the digital marketing industry.

In the year 2018, Facebook earned more than $ 5 billion through the advertising revenue, which means that the marketers paid them an approximate amount of $ 5 Billion to advertise their products through the Facebook platform.

Digital Marketing is also known as the ‘Online Adverting’ or paid media.” These terms signifies that you’re promoting a product through the online media with the hope of commencing the starting conversion (People to purchase your goods or services.)

Ways by Which Digital Advertising Performs?

When Apple started their iconic ad in 1984, everything was pretty easy. While they had to wait until 2000 to be able to run the google ad for their products, there wasn’t much competition trying to steal their customers through the online mode when they could have finally launched the online ads.

At Techno Pearls, we have a blogposts and courses, which would teach you the most upgraded information about paid media as it stands today. While this might may seem overwhelming, it all starts to make sense the more you learn about it.

For instance, digital advertising requires you to have a traffic campaign and it all commence with your customers.

To carve an online advertising strategy that performs, you need to develop the right ad for your audiences. It require to be something, which influences them to stop scrolling and think, “ Wow, that’s the thing I actually required.” This advertisement is going to make your business deals into the successful conversion.

The great part of this strategy also include building relationship with your target audiences by giving them free value of showing them that you’re the business they want to desire from. It includes doing audits on your advertisement to improve them and enhance your conversion.

You’ve most likely to spent the majority of the today glancing at the different forms of digital advertising (We’ll explain how to do in the next section). Let’s look at the some instances!

Instances of Digital Advertising

If you’ve spent anytime online today chances are that they you have seen some form of advertisement. That’s because it’s really………….everywhere.

For instance

A Mazda Twitter profile with the headline, "The first-ever #MazdaCX30. Engineered like nothing else, to feel like nothing before. #FeelAlive

In it Mazda is using Twitter to promote their new model, MazdaCX30 (as you can see by the “Promoted” text in the bottom left-hand corner):

Industrious HQ, a coworking space located in Los Angeles, is running paid media on Instagram (notice the Sponsored text under their name):

IndustriousHQ's Instagram ad with a photo of one of their modern offices with white walls and light wood accents with the caption, "Like what you see? It could be your new office. Book a tour today.

And that’s because business owners, agencies, and marketers are now on the train that Apple hopped on over 3 decades ago.

Web Designing Company in Delhi

It’s is a huge market (obviously). Businesses around the world have figured out that with digital advertising’s ability to target specific audiences they can create more customers and double their business.

And that’s a really big deal.

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6263496?articleid=6263496