It is the aim of all email marketers to have a list full of
people that read their emails and make a purchase when they present offers.
This is unrealistic, but what you don’t want is a list full of tire kickers and
freebie seekers. There is no way that you can totally control this of course
but there are some things you can do to minimize getting the wrong kind of subscribers.
What are your Traffic sources?
Where your traffic comes from is a very
important factor. Traffic that originates from a source that is cheap will
rarely produce a list of buyers. Resist the temptation to use “safe lists” for
traffic or a similar service where you have to subscribe to their list and then
they will join yours. These people will never even read your emails let alone
make a purchase.
You must ensure that your traffic is
targeted. If your niche is making money online then traffic that originates
from the Warrior Forum is likely to produce better subscribers because it is
targeted. Don’t go to general forums to get your traffic – it won’t turn out
well. Using Facebook ads is a good idea as you can really be specific about the
demographics.
Although almost everyone is interested in
making more money, traffic from unrelated websites is likely to lead to freebie
seekers and tire kickers. They just want information. Warrior Forum members are
genuinely interested about making money online so they are likely to be more
responsive.
Use the Double Opt In Confirmation
Facility
Another mistake that a lot of email
marketers make is to immediately redirect a visitor to their lead magnet
download page once they have opted in. You have no idea whether the email
address used by the visitor is real or not so this is just giving away your
lead magnet for free.
Yes you can lose a few opt ins with
double opt in but you will end up with a better class of subscriber. If they
are prepared to go to the trouble of confirming their interest then they are
more likely to read your emails when you send them. If they can’t be bothered
then you don’t want them anyway.
To increase the number of opt ins be sure
to get people more excited about your lead magnet and your email newsletter
after they have opted in. Direct them to a web page which will do this. Tell
them that you offer a great deal of value with your lead magnet and your
emails.
Be up front with your subscribers and
tell them that you will send emails that contain offers sometimes. Measure your
open rates and click rates all the time. Your autoresponder service will
provide this information. Tell your subscribers that you are doing this and it
will deter some tire kickers.
Track Activity and Clean your List
Take a close look at the subscriber
activity in your list. If you have a number of subscribers that have not opened
any of your emails for a while then it is best to get shot of them. There could
be several reasons why a subscriber is not opening your emails:
• They don’t like your email content •
They do not use the email address any more • They have forgotten who you are •
They are freebie seekers Is Your AutoResponder Service
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Source: https://www.amazines.com/Affiliate_Programs/article_detail.cfm/6263358?articleid=6263358
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