8 Main Benefits of Email Marketing

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Email marketing uses email to build relationships with your audience. With the right communication flow, you can send relevant information and convert prospects to customers.

People interested in your product or service can join your list and, through email marketing communications, learn everything they need to know to make a purchasing decision.

By building your email list with your target audience (people who can benefit from your products or services), you can be sure that email marketing will become an important source of income for your business.

These are 8 of the top benefits that make email marketing the perfect choice for your digital marketing activities.

1. Low Cost

Let's start with the most important aspect: how much does it cost?

To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to test various tactics.

There are many professional email marketing software ( MailChimp, Benchmark, Sendinblue, Mailerlite, among others). These offer various plans based on the size of your list (number of subscribers).

The services are perfectly scalable. You can use a basic plan to start building your contact list, sell your products, and upgrade to more advanced plans as your online income grows.

2. Full control

You have full control over your communications.

You can:

- Design your assets (for example, web forms, emails and landing pages).

- Decide the type of campaigns you run.

- Segment users to better direct efforts and achieve better personalization.

Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers' inboxes.

3. Accuracy

When you build your list organically, ask people to confirm the subscription. This way, you know that your contacts want to receive emails from your brand, which means that you are targeting people who are genuinely interested in your offering. This list is considered high quality and is likely to provide better business results.

You can run A / B tests, track statistics, and monitor the results of your campaigns in real time. Based on the information collected, you can make small changes (for example, layout, copy, structure, or workflow) and optimize your digital marketing program.

4. Easy to use

Creating an email marketing campaign is straightforward. You can design your templates, it's just drag and drop, no coding required! And if design isn't your thing, you can use ready-made templates to set up your campaigns.

5. The preferred marketing medium

According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels.

The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive - emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks.

Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it.

6. Can reach mobile device users

The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%.

This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your online and offline marketing, p. Eg by collecting email addresses at events or while shopping at a physical location.

7. Email is its own medium.

The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel.

In fact, over time, your email list becomes your greatest online marketing asset - a massive database of people wanting to know your brand.

8. Targeted and personalized communication

You can collect relevant information from your contacts throughout the subscription process and use it to tailor the communication to your needs and preferences. Based on the data, you can create segments of people who share common traits.

Your subscribers will stay on your list as long as they see value in your communication; so over time, you can build a huge email list that generates impressive income.

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How To Find Great Success Through Network Marketing

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You want your business to be a success! You need to expand your business. Try network marketing! In many ways, you have to "learn as you go." However, you are not alone, use the tips in this article to jump start you on the road to success.

Whether you are just getting into network marketing or are a seasoned marketer, it is important to realize what products and services will be the most viable sources for your time. Avoid items that have a trend or fad stigma attached to them because at some point, they will exit the market as fast as they came into it.

Be careful with just how much information you give to your new prospects. Your goal is to build excitement and energy in the product. You want to give them information that gets them from prospect to a member of your downline. Don't try to sugar coat anything, but you don't need to spend time on a million details.

It is important to keep track of the money you make in your network marketing strategy. There has to be a point where you choose whether or not to continue if you're not making enough profit to survive on. When that point is can be set before you sign up so you won't have any doubt in your mind if that time comes.

As long as you believe in the product you're pushing as a network marketer, you should never give up in attempting to sell it to other people. Eventually, a belief that strong will resonate with people and become contagious. You can go from no network to a huge network in a short time as long as people believe that you believe in your product.

Allow your downline to shine by providing an area for your teammates to write about their successes. More than just a testimonial, having a downline blog will show both that you are an excellent team leader and that your downline has been successful thanks to your mentoring. This is a huge plus to anyone looking to sign up!

Learn the Product in your network marketing business. You must learn everything there is to know about the product, know it inside and out. As you learn about your product, become excited about it. Because if you cannot get excited about it, how are you going to persuade anyone else to be enthusiastic about it?

In order for your network marketing business to prosper, you must have an essential training site or practices set into motion. While inviting people to your business isn't supposed to be your revenue in a legitimate network marketing business, it is an essential part of a growing and thriving business.

Invest in a good haircut to make yourself look more presentable. Furthermore, make sure your clothes give off a look of respectability. The truth is that brand names, and logos make you look like you have the money to back up your claims, so invest in a few really good pieces for your wardrobe to help promote your image.

Now are you ready to get started? Remember, you can also "learn from others." After considering the above information, you are better equipped to expand your business through network marketing! Ready, set, go!

Kurt Tasche is an internet entrepreneur who writes articles on internet marketing tips, ways to make money online and personal development. You can read more articles like this on his blog at: https://www.kurttasche.com

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How to Use the Keys to Your Online Marketing Kingdom

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Surprisingly there are 3 keys that will unlock access to your online marketing kingdom. But once inside you must focus on 5 key elements. Sounds like a fairy tale quest, right? Which it is not I may add, but quite the contrary because there is no Magic involved here. Using the keys to unlock your online marketing kingdom requires skill.

While instead of a quest this is a journey to which there is no final destination or highest point of the ladder. Making money online is not a contest, and the faster you try to go the less success you will achieve. What you put in is what you get out, the most frustrating part of which must be time. The waiting and testing.

This may come as a surprise but even with the keys to unlocking your online marketing kingdom in hand. You will have to focus on one paramount factor to activate your keys and unlock your online marketing kingdom. Which is also the reason why these are the two most important keys, because knowledge is your activation code. The two Primary keys are:

·         Google

·         YouTube

·         Quora

The secret to speeding up the process in activating the keys to your online marketing kingdom, is to use them as much as you possibly can. The knowledge you will gather from that, will eventually activate the keys so you can unlock your online marketing kingdom.

The Logic Behind Research, Wording, and Search Phrases.

In order to generate a substantial online income, all you really need is Google and YouTube. But you will also need to test as many training programs as you possibly can. The goal here is to gather knowledge, not to generate sales. Be prepared to spend a few months on gathering knowledge and do not be misdirected by the distant glitter. Focus on what is right in front of you.

Word of the wise though, before you purchase to test anything. Be absolutely sure they offer a money back guarantee (AKA Safety Net). Anyone selling any product that does not offer a refund, in my opinion, have little faith in what they are trying to sell you. In which case, neither should you.

Using Google, YouTube and Quora for research purposes will unlock an Ocean of information, and while this route is sometimes frustratingly time consuming. There are little alternative means that remotely compete with the 2 most visited websites on Earth!

With Google, YouTube and Quora, you must remember that these are search engines. They only understand words, phrases, and code. Using these 3 keys are as simple as being painfully precise on what you are looking for. Instead of "work from home" perhaps try "work from home online jobs that pay well". Be specific and your search result will have spot on information. From there, it is entirely up to you to follow through.

How many Secondary Key Elements to Your Online Marketing Kingdom?

There are 5 secondary key elements to focus on when using them the unlock the potential of your 3 primary keys. Using these 5 secondary elements is where the time factor starts playing its role. Time is the most frustration part of making money online. Because nothing is going to happen fast, but it will happen surely and the secret to that is:

"Make the Freedom you Crave, Greater than the Need you Feel!"

What that means is, in order to use the keys and unlocking your online marketing kingdom. You must focus on long term goals and stop running after all the "quick fixes". There is no quick way out of a financial hardship (unless you win the lottery). But online marketing is a sure way out, given the right amount of time, patience, and persistence.

·         Knowledge

·         Demand

·         Product

·         Presentation

·         Timing

These 5 secondary keys must be activated and used in the order as set out above. Master each one individually and unlock the 3 primary keys to your online marketing kingdom. This is a part of the tiny objective steps in the right direction towards imminent success. If you skip any of these steps, well, then I doubt you will learn how to use the keys to unlock your online marketing kingdom.

But we will take a closer look at how to use these 5 secondary activation keys under the next sub-heading. So, keep reading to claim the keys and learn how to unlock your online marketing kingdom. This method of online marketing is by far the most time-consuming, but also by far the most profitable by spending little to no money at all.

How to use the 5 Secondary Keys to Your Online Marketing Kingdom.

None of these 5 secondary keys involve posting anything or promoting any links at all. These are the core pillars of preparation, nothing more. While for every step or secondary key you want to create folders and sub-folders on your PC to save your preparation work.

Knowledge - Decide on your profitable niche (what you love doing most) and forget about the top, or best niches if it is not something you love doing. Gather as much knowledge as you possibly can on your niche and/or topic. For this you will use your 3 primary keys namely Google, YouTube, and Quora.

Demand - Also known as a common identified need within your profitable niche. Establish what people are looking for the most within a particular niche. Allow me to demonstrate. In the "making money online" niche for instance, the one common need is buyer traffic. If you find solutions that work to that, then you and your products will soon be in demand.

Product - Based on your research you have 2 options. Finding an affiliate product which is a proven solution to said common need. Then purchasing and testing the product to ensure they live up to their claims. Or you can create your own digital product with a proven solution to the common need.

Presentation - Presenting your offer usually requires things like Image and/or Video design. But your presentation should include 2 basic thoughts. Addressing a common need and offering a proven solution. But you presentation must also create curiosity because a curios visitor is an active visitor and most likely a buyer.

Timing - It may be safe to consider Geo targeting and combining that with your timing. Always calculate the time difference between your own time-zone, and the time-zone you wish to target. Timing and Geo targeting is crucial to not only top engagement, but it also plays a role in establishing affordability.

Your Own Digital products to Activate the Key to Your Online Success.

Hang on, don't run for the hills just yet. Getting your own digital product online is the next step to building your online marketing kingdom a lot faster. Simply because instead of marketing other people's products (affiliate marketing), other people will now be promoting your offer. AKA - Being a vendor on affiliate marketing networks.

The beauty of this is that you can start with something simple and basic like an eBook. Creating your own digital products simply means turning knowledge into profit. A way to convert your knowledge (a solution to the common need) into a digital product, enabling you to own the "unique thing". Something nowhere else available on the internet.

With the eBook creating software presented in the video, believe it or not. You will not need to write a single word to create top selling eBooks. And you can use a publisher called BookRix to publish your work 100% free in all Major Online Bookstores. Including Amazon, Barnes & Noble, Kobo, Google Play, and iTunes.

If you found my article helpful, kindly leave a comment. Or ask me anything online marketing related. And I will be delighted to answer you as best I can.

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Making The Most Of Your Home Based Business

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Launching a home based business can be a great way to achieve the independence and freedom you have always wanted. But the only way to succeed is to educate yourself about the process and potential hazards involved. Put the following tips to work, and you can enjoy the entrepreneurial lifestyle you desire.

Helpful Tips For A Successful Home Based Business

Ensure the success of your business by registering a domain name and running a website. It should be easy to navigate, even though the site does not have to be fancy. If you cannot create one yourself, hire someone else to. The expense is worth the extra business and advertising that a website provides. Make it easy for clients to get a hold of you by providing an email link on every page.

Determine how much it costs to make your product if you run a home business. You should charge others twice this amount for wholesale and twice the amount of wholesale for retail. If you do not have an accurate estimate of how much it costs for your product, you will not be able to charge others the correct amount.

If what you are considering is going to be profitable, look into the market to learn. You are going to find it quite difficult to compete with home businesses that have been going for a while if what you are thinking about working with is already saturated with other people doing the same thing.

Decide if you are going to be involved in every aspect of the business. When starting a new business, having a staff of full time employees might not be financially possible and many of those tasks have to be handled on your own. You can think about hiring personnel to call customers, collect receivables and thousands of other tasks that a small business needs to get done, as the business grows and money flows in.

Although you may be used to working eight hours a day and then being off, you have to realize that in order for a home business to thrive more of a time commitment may be needed. Once everything is in place you will be able to relax a little.

Picking The Type Of Business

It is important to work in a field that you are interested in if you are thinking about starting a home business. The more excitement you feel about what you are doing, the more invested you will be in working hard to make your business a financial and personal success.

When you have decided on what type of home business to start, think of a catchy and descriptive name for your business. Your business name should be something that will catch the attention of potential customers who are looking for that specific type of goods or service. For example, "Betty's Distinctive Chocolates" will attract the attention of people who are chocolate lovers.

Residual income is key no matter what way you look at running a home based business. You want to do everything in your power to retain those customers if you have customers who pay bills on a residual basis. If you need customers to return to your business, then you need to focus on customer satisfaction. Residual income and repeat customers are a main focus.

The type of home business picked may determine what happens at tax time. Record all the money you spend on your business, and you will have the opportunity to get money back at tax time. Make sure to include smaller things, like your internet service and mileage on your car. The great thing about these business-related expenses is that you can deduct some of them off your taxes. You will be surprised how quickly small items can add up and how much money you can save.

Make sure your family understands that you are working. Many home based business owners have families who ask them to run errands, without being aware that working at home is still working. Have a talk with them about what you are doing and what kind of support they can give you. You'll have a smoother day when you can work in peace. This may not be much of an issue with some types of businesses.

Final Thoughts About Picking A Home Based Business

Don't fall for internet schemes promising you thousands of dollars a month. The only way to have a successful "work from home" business is by making a name for yourself and working hard to achieve a sustainable income. It may take a couple of years, but it will definitely be worth it.

Now that you have read the many tips above, you can't help but be newly confident in building your business. Confidence and know-how are essential to the success and longevity of your endeavor, and you have both. Implement what you have learned, and good things will come to your new home based business.

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