Email
marketing uses email to build relationships with your audience. With the right
communication flow, you can send relevant information and convert prospects to
customers.
People
interested in your product or service can join your list and, through email
marketing communications, learn everything they need to know to make a purchasing
decision.
By
building your email list with your target audience (people who can benefit from
your products or services), you can be sure that email marketing will become an
important source of income for your business.
These
are 8 of the top benefits that make email marketing the perfect choice for your
digital marketing activities.
1.
Low Cost
Let's
start with the most important aspect: how much does it cost?
To
run professional email marketing campaigns, all you need is a basic strategy
and the right tool that allows you to test various tactics.
There
are many professional email marketing software ( MailChimp, Benchmark,
Sendinblue, Mailerlite, among others). These offer various plans based on the
size of your list (number of subscribers).
The
services are perfectly scalable. You can use a basic plan to start building
your contact list, sell your products, and upgrade to more advanced plans as
your online income grows.
2.
Full control
You
have full control over your communications.
You
can:
-
Design your assets (for example, web forms, emails and landing pages).
-
Decide the type of campaigns you run.
-
Segment users to better direct efforts and achieve better personalization.
Plan
your communication carefully to reflect your brand identity and stand out from
other companies in your customers' inboxes.
3.
Accuracy
When
you build your list organically, ask people to confirm the subscription. This
way, you know that your contacts want to receive emails from your brand, which
means that you are targeting people who are genuinely interested in your
offering. This list is considered high quality and is likely to provide better
business results.
You
can run A / B tests, track statistics, and monitor the results of your
campaigns in real time. Based on the information collected, you can make small
changes (for example, layout, copy, structure, or workflow) and optimize your
digital marketing program.
4.
Easy to use
Creating
an email marketing campaign is straightforward. You can design your templates, it's
just drag and drop, no coding required! And if design isn't your thing, you can
use ready-made templates to set up your campaigns.
5.
The preferred marketing medium
According
to the DMA (Data & Marketing Association), most people prefer that
companies contact them through email rather than other channels.
The
survey results make perfect sense, as well-designed email marketing campaigns
are relevant and non-intrusive - emails wait in the inbox and subscribers
decide when is the right time to open and read it. And if they no longer want
to receive the content, they can unsubscribe with just a couple of clicks.
Permission
marketing means, according to Seth Godin, the Marketing guru, is privilege (not
the right) to deliver relevant and personalized messages in advance to
customers who really want to receive it.
6.
Can reach mobile device users
The
percentage of email that is opened on mobile devices continues to grow.
According to a Benchmarks report, openings through a desktop account for
45.69%, followed by mobile device openings with 34.31%.
This
means that you can reach your customers and influence their purchasing
decisions wherever they are. You can also integrate your online and offline
marketing, p. Eg by collecting email addresses at events or while shopping at a
physical location.
7.
Email is its own medium.
The
digital marketing strategy is divided into paid, earned and owned media. Email
belongs to the category of proprietary media (unless we are talking about
sponsored email). It means that your company has full control over this online
marketing channel.
In
fact, over time, your email list becomes your greatest online marketing asset -
a massive database of people wanting to know your brand.
8.
Targeted and personalized communication
You
can collect relevant information from your contacts throughout the subscription
process and use it to tailor the communication to your needs and preferences.
Based on the data, you can create segments of people who share common traits.
Your
subscribers will stay on your list as long as they see value in your
communication; so over time, you can build a huge email list that generates
impressive income.
Is
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Article
Source: https://EzineArticles.com/expert/Jane_Joyner/256249
Article Source: http://EzineArticles.com/10506120
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