A logo is a
graphic image that personifies and represents a brand. It can be compared with
a person's signature and even called the "face of the company", but the concept of a logo is much broader than
we are used to perceive it. You can create a quick and memorable logo using the
Turbologo online service , which provides a wide range of options for creating
a brand name.
Any
self-respecting company must have a logo to be recognized in the market for the
services it provides. This is a kind of coat of arms used in the Middle Ages
among feudal families. We will talk in more detail about why it is so necessary
and how it should be discussed below.
What is a logo
A logo is a
graphic image that personifies and represents a brand. Different experts
evaluate the functions and tasks of logo development in different ways.
In this regard, a
brand logo can be compared to a person's signature, which has the same
functions.
Identification
implies that a connection is formed between the logo and the brand it
represents, and people, seeing the logo, immediately associate it with this
brand.
Authentication
(that is, authentication) means that people, when they see a brand logo,
understand that this is exactly the brand they think about. Not every logo
embodies quality and trust on the part of the buyer. The logos of some
companies and even some people cause concern. However, if there is no sign on
the box of the product showing that it belongs to the brand, this is a rather
alarming sign.
When deciding
whether a logo is needed specifically for your company, you must answer
yourself 2 questions:
1. Do I want my
company to be remembered?
2. Do I want to
stand out from the competition?
If the answer to
both questions is “yes”, then welcome to the development of the logo, I am
always happy to help with this and offer solutions that will work for your
business.
Why the logo should be simple
Logos by MD ALAMIN
In most cases, it
is the simple option that is optimal for the company. The fact is that a simple
logo design has two important advantages:
- It is
easily read by various devices, which means that the information is
obtained by the user in a more accurate volume;
- A
simple logo is easier to apply to products and other objects than a
complex structure.
Even in cases
where an organization has a complex logo format, it is imperative to develop a
simpler form for some cases.
It is highly
desirable that the final version should have fewer colors, since the color
variety makes it very difficult to perceive the information hidden in the logo.
In addition, the
more colors in the logo, the more difficult it is to bring it to a monochrome
(one-color) look, and this type of logo is required for making seals,
engraving, and burning.
Additional
requirements for the design of the logo should also be noted:
1. Have a
hidden meaning - so it attracts more attention;
2. It is
desirable to look good on any surfaces, coatings and objects;
3. Relevant to
the business area to which the company belongs;
4. Memorability
is one of the main requirements for the logo of the organization;
5. The
development should not take a lot of money;
6. Uniqueness
is a very important condition that will allow you to avoid difficulties in the
future activities of the company.
By following
these additional rules, you can create a logo that is popular and expresses the
main idea of the company.
Conclusion
A modern logo is
not about how it looks, it's about how and where it is used. It can be both an
"illustration", and a "photo" and even "some kind of
doodles". The main thing is that he was in place and on time.
Modern
technologies allow logos to be anything, even animated and really 3D (and not
just pseudo -3D ). And here, of course, I'm talking about the main versions of
the logo. There will always be abbreviated versions, versions with simplified
color schemes, and simply simplified logos for very small sizes.
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