There is an old saying that “the money
is in the list” and this is very true. When you build an email list of people
that like your niche then you can generate revenue by offering them products
and services that are related to your niche.
Isn’t
it Tough to Build a List? Many people think that list building is really tough,
which is the main reason that they don’t do it. There is nothing tough about it
but it will take you time to build a large list of subscribers. Tools are
available to help you build your list and some are free and some will cost you
money. Adding an “opt in box” to your website is something that everyone can do
– you do not require graphic design skills for this. There are many large list
owners out there that have absolutely no technical skills. This means that you
can build a large list as well. To build your list you will require an
autoresponder for the automatic sending of emails and the code to create your
opt in box.
You
must entice people to provide their email address to you and this is best
achieved with a free lead magnet. A lead magnet can be in the form of a report
or even a video that shares something of value. These days’ people are
concerned about providing their email addresses so you need to provide
something of value in exchange for this. The value of subscribers on your list
will far outweigh the cost of creating the lead magnet.
A
List is an Asset
There
is a lot of value in a niche specific list of subscribers. This value will
increase in proportion to the size of your email list. If you just sell
products and services and do not capture email addresses of your visitors and
customers then you will lose this added value. An online business that has an
associated list of subscribers is a lot more valuable than one that does not
have a list. Each person on your list has a value and if someone is interested
in purchasing your business they will be aware of this.
Money
on Demand
When
you respect your list members and provide them with valuable content with the
emails that you send you will have the ability to make money on demand. You
will have earned the respect of your email subscribers and when you present an
offer to them they will be likely to check it out and some will purchase. Many
large list owners have made fortunes with email marketing and you can as well.
Email is more direct than advertising and a lot more effective. Your email
subscribers will know and trust you so they will be more inclined to buy what
you offer.
Think
Long Term with List Building
There
are a number of challenges associated with list building. You will need to
invest time, effort (and money if you choose) to create a big list. The long
term benefits are worth it though. How to spend time earning money instead of learning
tedious skills
Source: https://www.amazines.com/E-Commerce/article_detail.cfm/6263373?articleid=6263373
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