What types of businesses
can benefit from video marketing? Do you think it is right for you and your
business? If so, you really need not rush into this but carefully research your
industry and see what is out there already. The chances are that video
can enhance your branding and marketing presence but keep in mind it must be
done professionally and intellectually.
Why Video Marketing Garners Great Results for Business
Owners and Entrepreneurs
Video marketing is a hot topic for us
lately and for good reason.
Online marketing is a dynamic business but
not always unpredictable. For years now we’ve seen consistent trends that
indicate certainties such as users are used to watching ads while browsing the
internet and now more than ever those videos influence their purchasing habits.
To help those on the fence with regards to
their own video marketing we’ve put together a list of answers to commonly
asked questions.
Is video marketing expensive?
Video marketing is only as expensive as the
budget you’re working with. There are lots of ways to create effective videos
that don’t cost you anything other than your time. You won’t be butting heads
with industry leaders right away and as your marketing efforts help grow your
business so should you grow the budget.
When it comes to making your videos focus
on the value of the content over the presentation. Getting too creative can be
a bad thing if it limits your ability to convey your message.
Where should you use video marketing?
* Include video in your page content
A study by Mist showed that having video on
your landing page increased your chances of being found on page 1 for your
targeted key phrases by 53%. Having a page 1 SERP listing is a challenge and if
you’re in a highly competitive industry where a conversion is highly valuable
then it becomes a constant struggle against your competitors. Increasing your
page 1 rank chances by 53% makes a strong case for including video in your
online marketing Whether your summarize in a talking head style video or use
Power Point to create a slide show video having that in your content is a great
way to make the most of your video marketing.
* Include video with your blog posts
You spend a lot of time on your blog posts
and the content can have just as much value as a landing page. Why not include
the info as a video and increase the chances of that information reaching more
people? When you create blog content that users love they link to it in their
own content marketing. Anyone marketing online knows the value of a strong link
from a reputable website. SEO authority moz.com found that by providing a video
along with the blog’s text and images you expand your reach by 3X and that
means 3X the users and 3X the link earning.
Should video marketing replace your blog?
Generally no but it should be made a part
of it. While online videos represent 69% of all global consumer online traffic
in 2017 and 69% is obviously not a number you can ignore that’s not to say your
industry is necessarily on the high end of the trend towards video.
It’s likely still trending that way but
don’t let it override your established efforts. User’s expectations and habits
vary per industry and niche within so add it to what you’re doing rather than
switching over all together.
How do you know if video marketing is right
for you?
The easy answer is it most likely is but to
be sure its good to test the waters.
Try some A/B testing between pages and
posts and see how your engagement is with your users. You likely won’t affect
your rank too much with just 1 video so check your Google Analytics to evaluate
the performance.
Additionally for further
insight you can also utilize the analytics from social platforms you share the
content through. Twitter, Facebook,
Pinterest, and YouTube all have their own stats you can review to see how well
your content did once you added a video.
You can even reuse old content by adding a
video and sharing it again. Then look at the first round of marketing’s stats
vs. the stats after you added your video.
Bonus tip for marketing videos towards
women
Marketing to women? A recent study by
adeliestudios.com found 83% of Moms turn to the Internet when they need
answers.
It makes sense that if the answer to any
question a busy mom may ask is on your website then you should have an answer
that’s easy to receive. And that means including video with your content.
Someone in a rush who wants an easy answer
could really be assisted by having that answer in a quick, user friendly
format.
Adding a video that covers the answer you
have in your content could easily mean the difference between a click back and
a new lead so make sure you have a video option if you are in a position to
answer something a Mom might need a quick answer to.
Marketing online is not easy and there is a
lot to learn. If you are ready to start but not sure where or how then please
sign up for our Social Media Membership Program. It’s a cost effective and easy
way to work with an industry professional while you study the in’s and out’s of
social media, video, and online marketing.
To your ongoing success,Susan Friesen
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