The Transformative Power of Reading

The idea came to mind of capturing, through writing, what the reading activity produces within the lives of human beings, who are until now the only living beings that have this natural capacity; putting aside man-made administrators to replace him in this task such as: code readers, fingerprint and face readers, etc.

There are those who believe that reading: creates a greater vocabulary; builds speaking skills; They link man with his environment and improve his understanding of it; helps capture first-hand knowledge; helps improve reading language and memory; creates better humanistic bonds and social empathy with our fellow human beings. There are those who claim that reading beneficially transforms the structure of the brain, that is, it generates relevant organic changes in the conformation of the gray matter; The French scientist Jean Baptiste de Lamarck already said that organs are acquired or lost as a consequence of use or disuse.

In relation to its connection with oral or written expression, I have to say that the experience that I have had to live and observe first-hand, says that: indeed, those who have read the most can face the challenges that come with both oral and public presentations, as well as the best-finished writing of texts of texts. different types and genres. From the above I can say that every time I see on social networks the promotion of courses to teach creative writing, leaving an understanding as a promise that they will teach the contestants to write the genre of novel, short story, essay and who knows how many other things. He left them as a comment: "it is useless, whoever has never read in his life, he cannot and will not be able to write." I don't know if this lapidary sentence doesn't sit well with them or not; but it is what my reality and experience dictate to me.

Regarding the vigorous development of spoken language, I recently had to closely experience the episode experienced by a good friend, who today has been reading the genre of novels for about a year, and more specifically romantic ones. This reader told me that her son and then a niece, separately, upon seeing her leaving a voice note on her mobile phone, expressed their astonishment by saying: Aha, but if you speak differently, like with more propriety and confidence ! Then, on one occasion, I saw the same person leaving a voice note and the difference was how slowly she spoke, and the search for the most appropriate term for what she wanted to mean.

So, in conclusion, I can affirm: that is why I have no doubts about the transformative power of reading.

Author: Miguel Ángel Moreno Villarroel

9 marketing trends that you want to follow

Few shares for marketing trends that are going to be dominant in the near future.

With marketing industry rapid evaluation and changes, marketers are trying to guess what will be the next big trends to follow.

Here are few that I find gaining acceleration with chances to become the next thing:

1) Better use for Big data

Big data, refers to the ever-increasing volume and complexity of information.For marketers these are things like: click through rates, browsing behavior, social media interactions, on-line purchase data, mobile usage.

Collection and analyzing big amount of data over many years can help to:Understand customers better, keep them loyal and to find ways for optimizing marketing effort's and performance.

2) Mobile devices will dominant in marketing

All mobile devices-smart phones, tablets, gadgets, etc will have bigger place, as users increase the usage and as the technology seek ways to minimize and mobilize things.

3) Users ask for more visual content

We’ll see more use of visual aids and rich graphic as : infographics ,flashs, smart forms.Marketers will create this aids more easily with new tools purpose to create this type of content.

4) Video marketing is on acceleration

We see already today many usages with video for product and content promotion.Few good tools are already there to allow easy creation of videos (as Wideo, Animoto) and will probably going to see much more use of micro videos to push content.

5) Conversion rate optimisation (CRO)

CRO is something that marketers always want to improve.Increasing the percentage of visitors who convert into customers is a success.New ways to better CRO are showing all the time and we’ll see more specific ones according to the platform.For instance, use of lead generation that works best for a specific social network.

6) Personalized, data-driven marketing

Data driven marketing is based on relationship-building with customers.Offering customers more personal and tailored content for their needs and not using one flavor for all.Marketers who focus on relationship building will have bigger success among their potential targeted audience.

7) Content marketing

Creating and distributing valuable, relevant and focused content to clearly-defined audience, is a thing that will always work in my opinion.It’s just a matter of what shape it will take.People who seek for the ‘right content’ (yours!) are there, and you just have to reach them. Here are few ideas of better ways to use social media to increase Engagement.

8) More use of Automation

Using tools for automation is something that markets does all the time and is also on constant change.The ways you create and distribute your content today, is different than few years ago and will be different in the coming years.

Automation to the right channels, more tools for collaboration ,integration of more social networks -are the key points.

9) User will help to generate more content

Users are big part of the marketing plan and I think will have bigger place.More interaction with users thru social media channels, on line reviews, blog posts commenting, polls and direct reach.This leads to more applications where users will actually help in creating and promoting your content.

No body really can tell what will be next, but the ones who spotted it first, can gain a lot for this. Which trends do you think will be dominant in marketing in the near future?

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Tips for Your First Date With Someone You Met Online

With all of the dating websites and apps out there, it is easier than ever to meet other singles. And you can do it all from the comfort of your couch and flannel pajamas. But all these options are causing people to develop dating fatigue. Going on bad date, after bad date, after bad date can leave you feeling jaded and hopeless about ever finding your perfect partner. You can get caught up in an endless cycle:

You see someone's profile and you think they have a lot of potential → You message them and set up a date → You get excited → You go on the date only to discover that the person is nothing like what you imagined from their profile → You politely endure the date while silently cursing yourself for missing out on an opportunity for a Netflix binge → You get back in your flannel pajamas and start browsing through profiles again → You repeat step one.

Here's some dating tips to get you out of that cycle and help you have a successful first date with that person you just met online:

·         Consider which dating site/app you met on: What site you met the person on will set the tone for your first date. Did you meet on a site that is geared toward people who want long-term relationships (relationship site) or did you meet on a site that is geared toward people who are looking for hook-ups (hook-up site)? You can tell which type of site/app it is by what you were required to do to start a profile. If it was quick and easy to start a profile (you didn't have to pay any money or you only had to answer a few questions), then you're probably on a site for people looking for quick and easy interactions. Take Tinder for instance. All you have to do is upload a picture and fill out basic demographic information (gender, age, email address), and you can start swiping. But it will be more difficult to create a profile on a relationship site. Take eHarmony for instance. There are hundreds of questions you are asked before starting an account, and you have to pay money to maintain an active profile. People who put that much time and energy into a profile are typically looking for a serious relationship. If you are looking for a long-term relationship, then you want to focus your energy on people who have profiles on a relationship site. This will ensure that you don't waste time going on dates with people who are just looking for hook-ups. Are you looking for a hook-up? No judgment. Things will be a lot easier for you if you search for matches on hook-up sites.

·         Get to know the person before the date: When a first date with an online match does not go well, it is usually because there is a difference between what the person seemed like online and what the person is actually like in-person. Sometimes this happens because the person's profile was not completely honest. But even if the profile is accurate, we have a tendency to fall into the idealization trap. This is when you have an initial attraction to someone's profile, and then you convince yourself that the two of you would make a great match. Since there's limited information on that person's profile, you start filling in the blanks, and you eventually end up with an idealized version of that person in your head. Then you actually have an in-person meeting, and you become disappointed when you find out all the ways that the real person is different from the person in your imagination. The best way to avoid the idealization trap is by taking the time to get to know the person before your first date. Research shows that the more communication there is before the first date, the more likely it is to be a success (Sharabi & Caughlin, 2017). Communication helps you get to know the other person, so that you have realistic expectations of what that person will be like. Also, the more two people know each other, the more likely they are to have chemistry. And of course, you have a better chance of weeding out people you aren't compatible with before going on dates.

·         Set up a short date: Do an activity that can be kept brief, like getting coffee or ice cream. Then you can keep the date short if you're not really feeling the person. Avoid long activities that can make you feel trapped, like movies, plays, concerts, or dinner at fancy restaurants. This step can save you a lot of time, energy, and money. And if you actually end up enjoying your date, you can always extend it by going to a second location.

·         Review your date's profile: Let's be honest, you're viewing at least 5 profiles a day and chatting with multiple different matches at a time. By the time you reach that first in-person meeting, it can be hard to remember what you liked so much about your date to begin with. Before you go on your date, refresh your memory by reviewing his/her profile. Take note of your date's interests and the things you have in common, and it will be easier to keep the conversation going and build chemistry.

·         Keep an open mind: Many people are so focused on finding potential flaws during a first date that they aren't able to truly get to know the other person. You are both going to be nervous, so your date might not make a great first impression, and you might not feel instant chemistry. Like I mentioned in step 2, chemistry builds as you get to know someone, so don't jump to conclusions too quickly.

Following these steps will keep you from developing dating fatigue and will lead you to having more first date success. Happy dating!

For more dating tips and information on dating and relationship coaching, visit [http://loveinsanely.com] You can also get free, personalized dating and relationship advice by posting a question at [http://loveinsanely.com/free-relationship-advice]

Article Source: https://EzineArticles.com/expert/Dr._Rena_Isen/2581919

Is Video Marketing right for you and where should you use it?

What types of businesses can benefit from video marketing? Do you think it is right for you and your business? If so, you really need not rush into this but carefully research your industry and see what is out there already.  The chances are that video can enhance your branding and marketing presence but keep in mind it must be done professionally and intellectually.

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

* Include video in your page content

A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%. Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors. Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.

* Include video with your blog posts

You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people? When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website. SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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10 Best Dog Birthday Celebration Ideas

Make your furry friend's birthday extra special with these 10 dog birthday celebration ideas! From throwing a party with dog-friendly treats to taking them on a fun outing, this guide has plenty of creative and unique ways to celebrate your pup's special day. With these ideas, your dog will feel loved and cherished on their birthday. 

Woof woof! It's time to celebrate man's best friend in style because it's your furry pal's special day. Whether they're turning one or ten, a dog birthday party is always an excellent idea! From cupcakes to piñatas, there are endless ways to shower your four-legged friend with love and treats on their big day. If you're scratching your head trying to devise the perfect plan for your puppy's paw-ty, don't worry - the blog has got you covered! We will share the top 10 favorite dog birthday celebration ideas for making tails wag and tongues drool. So grab a leash, and plan an unforgettable bash for your fur baby!

Doggy Play Date

A birthday party for your dog would be incomplete without a doggie play date! Companion animals are welcome to join in the party. Construct an outdoor obstacle course or visit a nearby dog park. There should be plenty of fun things to do and eat. Most importantly, don't forget a dog birthday cake! Most pet stores sell dog-friendly cakes that will make your pup's day extra special.

Party At The Park

If your pup loves being outdoors and socializing with other dogs, a birthday party at the park is a perfect celebration! Bring some of your pup's favorite toys and snacks, and remember the doggy bags for cleanup. If you plan on inviting other dogs and their humans, get everyone's contact information in case of any emergencies. And most importantly, have fun!

Staycation

If your furry friend is more of a homebody, why not celebrate their birthday with a staycation? Dogs love routine, so sticking to their daily activities will make them feel comfortable and happy. Add special treats or toys throughout the day, and end the night with a doggy-friendly cake or frozen yogurt. Your dog will have a romping, wagging good time!

Pet-Friendly Restaurant Trip

Assuming your dog's birthday is during the warmer months, one great way to celebrate is by taking them to a pet-friendly restaurant. Then they may participate in the dog birthday celebration and have a fantastic time outside with friends and family.

Find a place to welcome both you and your dog in advance to guarantee a wonderful experience. Your dog's favorite individuals (and their pets) should be among those you invite to the party once you've located the ideal location.

Start the day by cooking your dog's favorite meal for a birthday breakfast or brunch. Then, head out to the restaurant for some celebratory puppy chow and water bowls full of ice water (with a few tasty treats hidden inside). Be sure to take lots of pictures to remember this special day for years!

Special Kibble Treats

If you want something extra special to add to your dog's birthday celebration, try making some homemade dog treats! It is excellent to show your furry friend how much you care; they'll love the delicious flavors.

There are many recipes for homemade dog treats, so you can find one your pup will love. You can even get creative and make them into fun shapes or decorate them with dog-friendly frosting. Whatever you do, also include plenty of treats in your pup's birthday celebrations!

Barkday Cake 

A dog's birthday party is perfect for showing your furry friend how much you love them. And what better way to do that than with a delicious cake specially made for dogs? Plenty of recipes exist for doggy birthday cakes, so you can find one perfect for your pup. Be sure to use dog-safe ingredients and avoid anything harmful to your pet. 

Doggy Spa Day

The best way to celebrate your dog's special day is to take them to the spa. They will adore all the attention they receive on their special day. They'll unwind and feel like a million bucks, and you'll get to watch the whole thing!

Customized Toy Gift Baskets 

Making a personalized toy gift basket for your dog's happy birthday is a fun and creative way to commemorate the occasion. It is a beautiful opportunity to shower your pet with lavish attention and affection.

Pick out a few of their most-loved playthings as a starting point. Ask their vet or check out their social media page to see what they've been into recently to get an idea of their interests. Once you know what they might like, head to your local pet store or shop online for the perfect items.

Next, fill up the basket with plenty of goodies! Treats are always a hit with dogs, so include some of their favorites. You can also add some new toys or chews to keep them occupied. 

DIY Paw-ty (Party) Favors 

There are few things more adorable than a pet birthday party. And what could make it even better? DIY paw-ty favors! These easy and creative dog birthday ideas will make your guests (and their furry friends) wag their tails in excitement.

For the dog who has everything, why not make them a personalized birthday bandana? Take a bandana and use fabric paint or markers to write their names and ages. Or, for a more festive touch, add some sparkly sequins or beads.

Of course, no paw-ty would be complete without balloons! But instead of the usual round ones, try using animal-shaped balloons for a unique twist.

Pet-Friendly Movie Night

Invite your dog's favorite people for a movie night designed just for them! Make sure to have plenty of their favorite snacks, and choose a movie everyone will enjoy. You can also order a midnight cake delivery in Delhi and get a delicious doggy cake delivered to your door.

Conclusions

Celebrating your dog's birthday is a fun and unique way to show them how much they mean to you. Hopefully, that list of 10 best dog birthday celebration ideas has inspired you to plan the perfect day for your pup. From special treats to themed parties, there are many great ways to ensure your furry friend feels extra loved on their special day. So get ready for puppy-filled fun because it's time to throw the ultimate doggy party!

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