Landing Pages Are Not Shallow Pages "Shallow Pages" or "Thin Content SEO"

These terms are used by SEO specialist and designed to explain stand-alone landing pages added to a website only to appeal to Google's algorithms rather than to website visitors. Their purpose is to lure people to the landing page. Why? For whatever purpose suits the site owner, but they are not designed to meet the needs of the visitor. For example, they may attempt to covertly put some type of tracker or spyware on the visitor's computer that was imbedded in the landing page.

The defining characteristic of these landing pages are that relevant content is either completely lacking, or the content is not relevant to the person's search intent.

What is a landing page?

Think of a landing page is a micro-website or site page that was built for a specific marketing purpose. It's where someone lands after clicking on a search engine results page; a linked site; email or advertisements of your website. The landing page is unlike web sites in that sites are usually designed to meet several objectives and encourage information exchanges. A landing page has one objective - it is not the same as a blog post.

BrilliantDoc uses landing pages to hyper-localize searches for a service. That way our clients are competing for search engine ranking among a very few competitors instead of competitors in a broad area. The results are higher search engine rankings for those landing pages. Most competitors do not use this strategy because their agency doesn't know it; or more likely, they don't want to do it because it is labor intensive.

Landing pages are the best option to raise the conversion rate of your marketing campaigns and reduce the cost of acquiring leads or sales. Custom images are best, but in a pinch stock images will do. Most importantly, a well designed landing page is designed to meet the content needs of the searcher! Long Form or Short Form Landing Pages?

Should long landing page be shorter? Should a short landing page be longer? The definitive answer is: it depends.

A nice picture and a short description can work for a wrist watch... not so much for a $2,000 software product. On the other hand a gym chain landing page performs better if it's quite short. People know what they want and merely need to know the gym offers what they want, its location, and cost.

This imbalance is explained in large part by the product but there is actually another thing at work: every audience consists of people who desire more information or less. Making the right choice has a major impact on conversion rates.

Long Form Landing Pages

For medically oriented landing pages, prospective patients tend to want more information. After all, you're talking about a health or wellness issue. For example:

> A headline that communicates your help with the specific problem or concern about which the person is searching. Keyword research is needed for the landing page headline and content.

> The benefits... how important is it that I address this problem? An engaging reassurance about your expertise in this area of concern. This is not just a list of credentials.

> Value proposition. This is a combination of the benefit and how you deliver that benefit. For example, Uber's "the smartest way to get around."

Call to Action.

You have to tell landing page visitors what they need to do next.

> Reviews are critical. What has been the experience of other people who have come to you with this problem?

> When appropriate, can you show before/after pictures to reinforce your level of expertise?

> What are the costs associated with treatment? Insurance issues?

> What can I expect my experience to be at your practice?

Short Form Landing Pages

A short form landing page is a single web page created for an online campaign that includes the main message and calls to action. A key feature of this landing page is brevity. These landing pages are designed to quickly inform visitors about the offering, while encouraging them to take some kind of action, such as submitting contact information or buying a product.

These landing pages can also be used in online marketing campaigns to drive traffic to a specific destination, such as a website or product sale. They are also commonly used as lead capture pages to gather contact information from potential customers. By including a clear call to action and a limited amount of text, short-form landing pages can be an effective way to generate leads.

The topics that should be included in a short-form landing page vary depending on the specific campaign or offer, but some common elements can help you determine what to include.

Typical components of short-form landing pages:

> A headline that clearly explains the offer being made on the landing page.

> The value proposition... like Apple iPhones, "the experience is the product."

> A brief, engaging description of why readers should take action now.

> Images and/or videos that support the message of the landing page.

>Social media icons that allow visitors to easily share your content with others.

>An email opt-in form to capture contact information.

>A call to action that encourages visitors to take the next step.

Mobile-Friendly Landing Pages

Over 60% of searches for local goods or services are done on a mobile device. Therefore landing pages need to be made for mobile users. The smaller screen needs to be kept in mind when selecting images for these landing pages. Another key factor is load time for the landing page. Search engines heavily penalize webpages that take too long to load.

So when a landing page is developed, it's important that it be responsive to the device being used by the searcher. Mobile traffic is a key element of any landing page campaign.

Our use of hyper-localized landing pages has not only achieved high rankings for our client's chosen keyword but they have also been found to boost the entire website's traffic. A single landing page designed for a specific neighborhood ranks very high versus competitors who have marketing campaigns targeting a general area.

For medical websites, a long-form landing page that has been optimized for a specific town, neighborhood or city is the way to go. In fact, most clients find no need for pay per click ads because this approach gets them exactly what they were trying to achieve with ads. The only difference is that ads disappear when they stop spending money, while our landing page strategy continues to be a revenue generating asset long-term.

Both dental practices and other types of businesses have found our landing page strategy to work extremely well, while being very cost-effective.

By definition, they are not in any way "shallow pages" or "thin content" pages designed just for Google's algorithm - they deliver on searcher's intent!

Specializing in healthcare websites and local SEO

Source: https://www.amazines.com/article_detail.cfm/6263289?articleid=6263289

 

How to regain confidence and happiness from deep inside.

It is a fact that In contemporary world, women tend to rule more and more. We have everything for it but lots of our precious qualities are hidden inside and covered by the external influences. Shakuntali Siberia, Enlightened woman, Doctor of Psychology, founder of the International Academy of working with subconscious “Gyud”, tells us how to develop self-confidence and power that are slumbering inside each woman.

Self-confident person - who is that? Someone who knows exactly what he/she needs to be happy and who is free enough to achieve that. So, a free and a happy one. We all are born very self-confident, free and with the knowledge that we can rule this world. But the pressure that we experience just right after we land here, take this self-confidence away. It may be caused by the realities and routine of our life or sometimes even by our parents - it doesn’t matter. Anyway, the effects are really devastating.

A little bit of Shakuntali Siberia experience - a striking illustration.

I was born with understanding who I am and what I should do in this life. I knew exactly that my predestination and benefit to other people was healing, so I tried to heal and convince people to change something in this life. Imagine me, 9-years-old-girl, trying to explain to my mother’s friend that she is in a pre-cancer state of health and that she must rush urgently to change something in her life to avoid the disease. Very funny, of course. But that was what I really KNEW about them, so I tried to help them from all my heart. And they saw me like a silly girl having watched soap operas too much. Eventually, they started being annoyed and finally concluded that I was crazy. All this doesn’t inspire confidence, does it?

Regaining your self-confidence back.

The only way to come back to nature and regain your self-confidence is to get rid of the external influence. As for me, I had to leave my home for good. Throughout the next years, I have had to learn lots of things, and I was lucky enough to have the best tutors you could imagine. Speaking about earning your natural confidence back, I have learned by heart the following plain tricks that I am gladly sharing with you now.

1. Use your “disadvantages” as advantages. Many of us are unhappy about something in our appearance. Ironically, it often happens that something that we have a great deal about, occurs to be utterly invisible to the others. Anyway, the trick is not to hide from the others what you desperately want to hide. This will lead you to freedom.

2. Do not try to be nice to everybody. Oh, this childish desire to please everyone, trying to prove something to everybody. Stop. This is useless and ruins your life and you as a person. For your wellbeing’s sake, you must learn how to tell NO.

3. Feel the strength and freedom inside to accept NO. Sometimes it is scary, isn’t it? All you need to learn here is that “No” doesn’t have anything with you, it is just a mindset and - sometimes - a problem of your opponent. You should never take it personally.

4. Compare yourself only with former yourself. Say “No” to any comparisons with other people. You do not know their life, their circumstances, their starting point, their way of thinking. All you should always look at - at yourself moving forward and earning your own happiness and success.

5. Once you have chosen something, any doubts - back off! You know yourself, you know your way - do not let the others, even the beloved ones, to interfere and turn you off your road.

6. If you need help - ask for it! You do not have to know everything, nobody does. There is no shame to ask for help. On the contrary, asking for help tells about you as of a very mature and confident person.

7. Your interest is the priority. It is not about being selfish, it is about not to skip your Bali vacation because of doing your colleagues’ work up to 3 a.m.

8. Feel the gratitude, no matter what happens. No event in our life is a positive or negative one. It is us who make it negative and positive. Try to find positiveness in everything that you face. Sometimes it is hard but still possible.

Being confident is being yourself.

This is the incomparable happiness - to be yourself. To face the world head-on, not to be afraid to hurt somebody by a refuse or just by being who you really are. And that doesn’t mean you should become selfish and do not care about the others. It is about becoming happy. And make the others around you a little happier too.

Author Biography: Shakuntali Siberia is an Enlightened woman, Doctor of Psychology, founder of the International Academy of working with subconscious “Gyud” and “Online Temple School”. She helps all the people around the world to become healthy, happy and regain the freedom of their spirits. Her latest unique course “12 Steps to the Return of Female Power” is created for all the women would return their natural Power back.

Related Articles - happiness, luck, harmony, Shakuntali Siberia, shamanism,

Source: https://www.amazines.com/Female_Entrepreneurs/article_detail.cfm/6259193?articleid=6259193

How do Fat girls Avoid Inferiority and Maintain Self-confidence?

Now we are generally pursuing the state of being thin and beautiful. Thin people have certain advantages in many things. For example, thin people have more choices in clothes. The aesthetic trends of the society and the inconvenience have made many fat girls become less and less self-confident, and even shrink in a corner to protect themselves. In fact, today’s social aesthetic is relatively deformed, because some people pursue the beauty of thin blindly. It seems that the thinner a girl is, the more beautiful she will be. Girls who are slightly plump or obese are not worthy of walking on the street. This kind of deformed aesthetics is actually perverted. Many girls go on a diet to lose weight, just to become thinner. To put it bluntly, it’s a prejudice against the body of fat girls. In fact, fat girls also have many beauties, but some people’s aesthetics do not understand the beauty of these girls. In this world, it is not only thin people who are worthy of praise, fat girls can still live well. To improve self-confidence, you must first explore the shining points, don’t pay attention to the opinions of individual people, and improve yourself. So in the face of appearance problems, how should fat girls stay confident?

1. Explore your own advantages

Not all men like the girls with same style. Although you may not be satisfied with your appearance, you may be a kind and lovely person. You should always discover more of your strengths and get to know yourself better. Don’t feel that obesity is your fault just because of some people’s gossips. In fact, it’s not a mistake to look at a person’s body. But fat girls can also improve their health through their own reasonable diet and more exercise. The beauty of health is the best. Therefore, you must not be presumptuous, even if you are a little bit fatter. You should believe that people are the same. You can’t deny yourself, don’t look down on yourself because of others’ opinions. If you look at your strengths, you’ll find that you’re really great.

2. Make more friends and take part in outdoor activities often

Don’t generalize. Everyone is unique and you need to be sure of yourself. Appearance is not all of a person; it’s just a part of it. Everyone has his own unique quality and personality. Maybe you are born to be fat or become fatter than others in the acquired environment; you should not deny yourself completely because of this aspect. Fat girls should not be afraid of what others think of you, you should go out of the house bravely and make more friends. Many like-minded friends, whether of the opposite sex, or girlfriends, as long as you get along well with each other, you should play together. All kinds of outdoor sports, such as mountaineering, wading, square fitness, etc., are the most exercised activities, which are very beneficial to the cultivation of interpersonal skills and the enhancement of your social adaptability. (If you have a job, communicate with your colleagues more often.)

3. Participate in various public welfare activities to cultivate confidence

Everyone has love, especially the fat girls. We suggest that fat girls can take part in more public welfare activities and volunteer activities, such as volunteer work, voluntary labor in welfare homes and nursing homes, and offer their love and receive praise from others. Isn’t it very happy? And through participating in public welfare activities, you can further cultivate your ability to devote yourself to the society and serve the society. And you will gradually cultivate a high degree of confidence, so that you can gradually get rid of the inferiority complex in my heart.

4. Challenge more and strengthen your sense of accomplishment

Some fat girls lack self-confidence; they will close themselves in a small space and are unwilling to communicate with others. But if you take part in more challenges, you will find that many fat girls are actually very confident. In their hearts, they think they are the most beautiful women; we call them ‘BBW’ which means ‘big beautiful women’, and this kind of girl is really beautiful. Also you can find lots of big beautiful women on BBW hookup sites. When something needs you to pay a lot or seems impossible to achieve, once you accomplish it, you will have a great sense of accomplishment. Slowly, your self-confidence grows stronger invisibly. So we usually need to do more things and challenge ourselves.

Here are some tips to help fat girls to become big beautiful women. If you want to join the BBW social platform, you can check BBW apps.

Source: https://www.amazines.com/Female_Entrepreneurs/article_detail.cfm/6260131?articleid=6260131

 

New Research Shows Big Opportunities for Small Businesses

Today’s technology has changed the shopping experience. While many of us still enjoy trying on clothes at our favorite department store, we also relish the ability to buy specific and unique items through an e-commerce app, or research product details via our smartphone. The changing nature of retail has opened tremendous opportunities for small businesses in the past decade. According to new research, "Charting the Growth Journey: From Product to Profitable Business" from GS1 US, a not-for-profit product identification and standards organization, the most successful small businesses are those that develop diverse strategies for growth.

Specifically, small brands that demonstrate a solid understanding of retailer requirements and seek the expert advice and services of external partners are better equipped to take advantage of today’s "always open" shopping environment. There are three ways small brands are finding growth opportunities in today’s rapidly-evolving retail landscape: They focus on their product, build a complete channel strategy, and partner with professionals to accelerate success. Focusing on the product Small business owners are often driven by a passion for bringing their unique product to market. According to the study, 61 percent of respondents cite customer demand for personalized services and products as a top trend. Almost as many (58 percent) anticipate that changing customer habits – such as where they make purchases (online or in-store) – will impact their brand’s growth." Building the story, the brand, and trust, is critical. Otherwise, it’s a race to the bottom on cost," says Steve Lange, co-founder of It’s All Good, a line of clean personal care products.

Focusing on customers and their needs is important, but finding the right balance and managing diverse business challenges such as lack of time and resources, are major concerns for many of the brands that participated in the study. Building a complete channel strategy Small businesses must look beyond the immediate pressures of starting a business to position themselves with the right retail channels for their products. These can include online marketplaces, national retailers, local retailers, kiosks, craft fairs, or their own stores or websites. High-growth leaders (respondents who experienced 25 percent or more growth in the past year) know the importance of channel mix and leverage an average of 3.1 channels to sell their products, while laggards (those with revenue declines in the past 12 months) report using just 1.3 channels. Proving credibility to retailers is also a major hurdle for small brands.

The study found that 59 percent of leaders see a direct correlation between providing complete product information (such as images, product origins, and more) in their online listings with the number of products sold. Additionally, 57 percent of these same growth leaders indicated that using UPCs in their product listings helps customers more easily find their products online."Incomplete product information and UPCs show a lack of experience to potential retail partners. It’s important to understand that you need consistency from retailer to retailer," says Erik Elfstrum, founder and CEO, pureLYFT, an all-natural caffeine alternative beverage. Partnering with professionals Seeking outside business support was also identified as an important growth factor among small brands. Such partnerships help them build a more sustainable business model and offer opportunities for expansion.

The study found that more than half (55 percent) of high-growth leaders agree that partnering with a retail broker or consultant has been critical to growing the business. Specifically, 83 percent of small brands that leverage online marketplaces and national retailers say partners (such as barcode services, software providers, business consultants, and more) improve their understanding of product information and its impact on their business. For help finding the right partners to support growth, many small businesses have found credible options through the GS1 US Solution Partner Program, a network of certified solution providers that provide guidance and a range of services to support retailer requirements. Ultimately, it’s a new world for shoppers and businesses alike. The research shows that maintaining a holistic view of the opportunities available to small businesses is a major contributor to long-term growth.

Source: https://www.amazines.com/Female_Entrepreneurs/article_detail.cfm/6260623?articleid=6260623

✍️What are the four common types of blogs?

One of the blogs that are a pioneer in the blogging industry and famous among women community is personal blogs. The first type of blogging started with a personal blog in the late 90s. Personal blogs started when people penned down their own blogs by sharing their stories, advice, thoughts, and opinions. Among all other types of blogs, the most traditional form of blogs is personal blogs. The audience gets to know about the personality and traits of the blogger in their blog posts. Personal bloggers don’t follow any protocols or abuse any rules for blogging. A personal blog can be about their political views, hobbies, skills, and passions. Bloggers of this type can make blog posts related to any topic. A personal blog can be built by signing up for a domain on a particular website. You can write blog posts by publishing them on the internet. Readers get to know about their opinions, political views, passion, hobbies, or anything related to the blogger’s daily life. Readers can know more about your blog, and web traffic will increase when you share the link to your own blog post.

Business blogs 

Business blogs are oriented specifically towards business-related purposes. Business bloggers write about their work and earn their living by writing the topic on these blogs. The main reason for a business blog is to generate more leads for gaining more business profit. This blog helps to make more customers. Business blogs are professional as compared to personal blogs. These blogs contain writings that follow industrial trends and promote their particular business. The business blog posts are aligned to the industry standards strictly. For instance, an e-commerce business blog can start with how to increase sales in e-commerce. The main aim of business bloggers is to generate leads and then store them from the audience. Business bloggers prefer writing engaging posts in their blogs to promote their business. You get a potential lead when a visitor signs up on your mailing list and makes a successful business transaction.

Niche blogs 

In niche-based blogs, particular topics are covered rather than targeting different topics. These blogs include content marketing blogs, movie blogs, basketball blogs, car racing blogs, music blogs, Java blogs, health and fitness blogs, food blogs, etc. If you want to begin your career by becoming a professional blogger, start your journey by making a niche blog. This blog type is built around a specific area of interest or passion. With time these blogs get better, and you start gaining more revenue. To make a successful niche blog, you need to discover what niche you’re passionate about and define your targeted audience. It is done based on likes, age groups, gender, demographics, dislikes, etc. The next step is creating niche content and then promoting your niche blog post to the audience. This will fetch you more success than personal or business blogs.

Affiliate blogs 

To generate income through affiliate marketing, blogs are built known as affiliate blogs. If you generate a portion of the sale amount, then you’ll get a small percentage of the sale amount. Affiliate bloggers write product reviews, which makes readers buy those specific products via affiliate links. You can get a small kickback if you make a transaction. Affiliate blogging holds a significant value in the blogging community, and around 81% of brands make affiliate programs for improving marketing. 84% of bloggers make affiliate marketing posts to grow more customers.

Women community is the most important part of blogging community and they favor personal blogs and niche blogs to get their point across.

Source: https://www.amazines.com/Internet/article_detail.cfm/6262985?articleid=6262985