Good content is crucial, and writers
can't afford to push out low-quality content daily. A Low-quality, high volume
content marketing strategy will only get lost in the noise of millions of types
of content published every day.
Let's look at the dominant search
engine Google's stance on publishing frequently. How does Google view newly
published pages? Google ranks new stories higher when it comes to search engine
visibility. Other factors taken into consideration are the importance of edits,
the frequency of page updates and how often websites are updated. In other
words, the newness of content is crucial and can have a massive impact on
search engine rankings.
So, the question often asked by
clients is how often I should blog? Take our Quiz to find out how much blogging
will increase your website traffic or consider the following questions while
creating your content marketing or blogging strategy.
1. Who do you sell your products or
services to?
To sell products or services
effectively, a clear understanding of the demographic you target is imperative,
and the reasons customers purchase. There is a difference between selling to
end-users buying goods for personal or family use, and businesses buying goods
or services to support them in creating other products or services for resale
to their customer.
2. How many people work at your
company?
Each employee has their own
specialized skill set. Distribute the content strategy responsibilities by each
employee's subject matter. If you have a larger team in your business, you can
publish more content. Assign each employee a blog post surrounding their
expertise. Make it easy for them by suggesting all they must think about is how
the action they choose to write about comes to fruition, document it, and then
the marketing department will use the knowledge, check for grammatical errors
and create an appealing flow. Involving employees in the creation of a content
strategy is a win-win situation. The employee will feel valued, and the company
has more blog content to publish.
3. What are your content marketing
goals?
Do you want to write about your
passion? Are you looking to create website traffic? Alternatively, perhaps
you're looking to educate on a subject. Maybe, you want to capture leads on a
specific topic. Once you are clear on your intent, consider the platforms you
will distribute the content; A Blog, Social Media, Email, Affiliates, or Video.
The options to spread content are endless. Once you have your goals
established, now you can begin creating topics to write high-quality content.
As you write great engaging content, you'll attract traffic to convert into
leads. Next, you'll want to create a list of topics to share about which will
save you time when you sit down to do your writing. Check this out for an easy
way to create a list of blog topics and also learn how to include SEO in a
blog.
4. How many posts have you already
published on your blog?
Traffic on a blog is strongly
reliant on the number of articles published, and this also affects the question
of how much to blog. The estimate for companies that have published more than
400 articles or blog posts is that they receive three times the amount of leads
as compared to companies publishing less than 200 blog posts. The message is
clear, create a great deal of valuable blog content, and then you can post less
frequently.
5. Do you have additional resources?
There are a limited number of hours
you and your team create content of high quality each week. Be careful not to
sacrifice value with quantity, or your readers will find other resources
because ultimately, people who read a blog seek content of value. The same is
said for user experience; there is a limited amount of time your readers can
devote to reading content on a blog every week. You'll want to analyze the
average number of visitors you receive for each piece of material. Then, tweak
your strategy to include either more promotion or more high-quality writing.
6. Where does your current website
traffic come from?
All traffic channels are not equal.
Let's look at the two primary traffic sources for blog content; search engine
visibility and social networks. Consistent web traffic will not come from
posting a blog on social media occasionally. However, if you can achieve front
page placement on a search engine, your investment will be more valuable, and
you will notice more traction. You will need to test which channels visitors
come from to assess which approach works best for your business.
Smurk Media specializes in
systematic processes to increase website rank & traffic through content
management, e-mail marketing, social media, graphic design, SEO, and public
relations. To learn more, visit smurkmedia.com and take our Quiz to find out
how much blogging will increase your website traffic.
Article Source: https://EzineArticles.com/expert/Christine_M_Smith/1358756
Article Source: http://EzineArticles.com/9992978
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