Working as a solopreneur can be
hugely challenging, and we explain here how you can master social media
marketing to help your business grow faster.
Working as a solopreneur can be hugely
challenging, particularly when
it comes to finding time to market your goods or services properly.
Social media provides a cost-effective
way to reach a massive audience, but managing different channels undoubtedly
takes plenty of time and effort.
However, solopreneurs prepared to invest
sufficient resources into social media are the ones who give themselves the
best chance of succeeding in their chosen field.
With that in mind, we take a look at some
of the best ways for solopreneurs to maximise the effectiveness of social media
marketing.
Establish clearly defined goals
Before promoting your business on social
media, it is imperative to lay down some clearly defined goals about what you
want to achieve.
For some businesses, this may be
increasing brand awareness, while others may be more interested in generating
sales leads.
As many marketing experts including Ahmed Bilal have repeatedly emphasised,
understanding your goals will help you focus on creating content that your
audience wishes to engage with – a point we will expand on later.
Spend time researching what your most
successful competitors are doing on social media to gain greater insights into
the type of content that works.
Be selective with your social channels
One of the biggest mistakes many
businesses make, regardless of their size, is spreading themselves too thinly
on social media.
Facebook, Twitter, Instagram and other
platforms offer a wealth of opportunities for solopreneurs to promote their
goods or services.
However, they each need populating with
appropriate and consistent content that resonates with your target audience.
It is much more advisable to run one
successful media channel than do numerous ones badly. Be selective and you will
reap the results.
Showcase your work on social
Regardless of which industry you operate
in, the work you do each day is one of the easiest forms of content you can use
on social media.
By demonstrating your particular
expertise on social, you give existing customers an insight into your business
and open the door for new clients to jump on board.
You can use the content as a way to build
engagement by getting people talking around the subject matter you have posted.
Think of social media as a big shop
window in a department store – it is a way of luring people into your business
in the hope they will buy something.
Use scheduling tools
Managing social media effectively can be
time-consuming, but there are tools you can use that will support your
marketing efforts.
For instance, Hootsuite and Buffer are
excellent ways to schedule and publish content across several different social
media channels.
They allow you to post consistent
messages, keeping your business in the public eye at different times each day.
When used alongside real-time social
posts, scheduling tools are a great way to take your marketing activities to
another level.
Set time aside for social
Working as a solopreneur often means that
time is at a premium and you end up in a position where your daily work becomes
all-consuming.
However, it is imperative to remember
that social media is a marketing tool – the time you spend on there can be
equally valuable if utilised effectively.
On that basis, set time aside during the
week to dedicate yourself to social media. Use the analytical tools to
determine when engagement is at its highest for the best results.
For many solopreneurs, social media is
their primary way of staying connected with their customers. Do not make the
mistake of underestimating the importance of this.
Engage more, sell less
Engagement with your audience has been a
common theme in the tips we have provided, but what does this mean for a
solopreneur?
In simple terms, it means that you should
largely use social as a place where you interact with clients, rather than
consistently selling to them.
The clue is in the name – ‘social media’
– people use such platforms to engage with things they like. Be sociable with
your content, and people will be happy to engage.
Conversely, if the bulk of your messaging
is trying to sell goods or services to people, you will soon see your
engagement levels drop through the floor.
Don’t be afraid to outsource
It is important to recognise that social
media marketing is a skill – it’s undoubtedly not the same as sharing what you
had for dinner on Instagram.
If you feel that you lack the skills to
successfully manage social media on your own, do not be afraid to invest
resources into using the services of an agency.
By outsourcing some or all of your social
output, you will be taking advantage of the knowledge of professionals who are
paid to succeed in this area.
Even a small financial outlay for
part-time social media marketing by an agency can make a massive difference to
a solopreneur’s annual turnover.
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