Automate your Social Media and
increase marketing efficiency.
As a millennial, social media has
been around since I was in elementary school.
Myspace was created when I was nine years
old. YouTube was founded when I was 11. And Facebook became available to the
public when I was 12.
Although using social media has been a
daily habit for me since I was in high school, it wasn’t until I became a
marketer that I understood the power of it.
When I worked for amarketing agency, I’d
spend days thinking of the best content to post and writing copy for different
platforms.
During that time, I learned about
and used tools to manage social media for several clients, including social
media automation software.
Below, let’s learn more about social
media automation, including how to automate your posts and the best tools for
social media automation.
Social Media Automation
Social media automation is the process of
using automated tools to improve your social media presence through content
curation and scheduling social media posts in advance. Automation tools can
help reduce the amount of time spent gathering posts last minute so you can
spend more time growing your account by engaging with your audience.
Automating your social media can be
useful for developing a content plan, so you’re always prepared.
However, it’s important to note that
social media automation tools shouldn’t be used in any dishonest or unethical
way. For example, automation tools shouldn’t be used to write your social media
posts — they should just be used for scheduling, reporting, and content ideas.
Similarly, you should never use
automation tools to buy followers. Not only is that dishonest, but it can also
reduce your engagement rate.
These social media tools are meant to
free up your time so you can engage and personally interact with your
followers, have authentic conversations, and strategize about what you post and
when.
So, now that we know more about social
media automation, let’s go over how you can use these tools to automate your
posts.
How to Automate Social Media Posts
1.
Look at social listening tools.
2.
Use chatbots.
3.
Gain valuable insights across
several networks.
4.
Produce content curation ideas.
5.
Engage with your audience.
6.
Achieve consistent scheduling.
1. Look at social listening tools.
Many social media automation tools can be
used for social listening. Essentially, social listening is the process of
monitoring what people are saying about your brand or industry online.
With automation tools, you can see brand
mentions across all platforms in one place. Additionally, you can follow
certain keywords, topics, or hashtags to see what’s going on in your industry.
Moreover, social media automation tools can be used to follow your competitors.
What’s the latest news? What are people talking about?
Ultimately, social listening tools can
help you come up with ideas for social media posts or even product ideas.tools
are essential in Social Media Marketing
2. Use chatbots.
Another way to use social media
automation tools is to create chatbots. Chatbots can be used with sites like
Facebook Messenger to streamline your marketing, provide customer support, and improve
the customer experience.
For example, you can create automated
replies or suggested replies to customer questions or comments. When a customer
asks for your hours, for instance, your chatbot can automatically respond.
Additionally, you can use a chatbot to
let customers know that you’ll get back to them in a certain amount of time and
provide resources.
Ultimately, a social media chatbot should
help customers with small issues, but escalate larger issues to a human.
3. Gain valuable insights across several networks.
Most social media automation tools
provide analytics that can be helpful to your social media strategy.
For example, after using and connecting
these tools to your social platforms, you can use the analytics to determine
the best time to post. You can answer questions like, “When does my
audience interact more?” and “What’s my engagement rate?”
A large benefit to automation tools is
that you can get analytics such as impressions, reach, and engagement on all
your social media platforms in one place. These reports make it easier to
compare the success of a campaign across different platforms.
4. Produce content curation ideas.
While not all automation tools provide
content curation, some of them do. This means that you can choose industries or
topics that you think your audience is interested in. Then, the software will
curate content that you can share and post on your social media platforms.
Some automation tools might draft a
social media post for you, however, those should just be used as a starting
point. You should write all your own social media posts.
Additionally, using the tactics mentioned
above should help you get to know your audience better, facilitating more
content ideas.
5. Engage with your audience.
One of the most important benefits of
social media automation tools is that they can help you engage with your
audience across several platforms in one place.
With this type of software, you can
monitor brand mentions, replies, and messages. With all of these gathered in
one place, it makes it easier to connect with your audience and helps your team
respond in a timely manner.
6. Achieve consistent scheduling.
Consistency is one of the best ways to
earn your follower’s trust and improve your online presence.
With social media automation tools, you
can keep a steady queue of posts. This can help you plan ahead and spend more
time on creativity and less time on the tedious posting tasks.
Additionally, you can use this software
to schedule posts in bulk. Many automation software can be used to input a
spreadsheet of posts and schedule them.
These are just some of the top ways to
use social media automation tools. However, a human should still be interacting
with the community, and planning creative, exciting content.
Social Media Automation Tools 1. HubSpot
With HubSpot’s social media tool, you can
save time and prioritize your social interactions. This tool was designed to
make it easy to share content from your marketing campaigns to all your social
media platforms.
Additionally, you can manually publish
content directly to LinkedIn, Facebook, Instagram, or Twitter. By connecting
your blog and social media accounts, your new blog content will be
automatically shared as soon as it’s published.
Furthermore, this software will give you
suggestions on the best times to post and help you develop a nuanced social
media strategy.
2. Buffer
Buffer was designed with collaboration in
mind. That means you can use this software to draft and coordinate with your
team, so you can orchestrate brilliantsocial media marketing campaigns.
Additionally, you can assign social
conversations to the person on the right team, avoid duplicate responses by
seeing who else is viewing a conversation, and leave internal notes. Many of
these tasks can be automated, from tagging a post to assigning it.
Moreover, your team can use saved replies
to reduce the amount of time they spend answering common questions.
Plus, with its reporting and analytics
features, Buffer will give your team recommendations on how to grow reach,
engagement, and sales.
3. Hootsuite
Besides regular scheduling and report
features, Hootsuite also provides content curation tools to help you come up
with and post content ideas.
For example, you can use a content
library to organize all your content. That means you can save time with
pre-approved posts so the team member scheduling content has a pick of posts to
choose from.
Additionally, with the Hootlet extension,
you can instantly post and share content you find online while you’re browsing
or reading content.
Plus, by creating a social listening
stream with hashtags or keywords, you can find compelling content to share
instantly.
4. Sprout Social
With Sprout Social, your social media
team can solve the three basic problems with manual social media management:
overflowing inboxes, missed messages, and time-consuming tasks.
Before you get started, you’ll learn how
to leverage this tool with dedicated training and easy onboarding, so you can
use the tools immediately.
Then, you can use the tools to manage and
measure conversations that can improve your engagement rate and brand loyalty.
The collaboration tools are one of the
best features because you can integrate your customer support platforms such as
Zendesk, HubSpot, and UserVoice.
Ultimately, Sprout Social can eliminate
engagement obstacles and achieve social success, from community management to
customer support.
5. BuzzSumo
BuzzSumo is one of the best automation
tools to help you find the content that will perform the best.
With the content discovery, content
research, monitoring, and influencer tools, your team can generate ideas,
create high-performing content, monitor your performance, and identify
influencers to work with.
Additionally, BuzzSumo gives you content
examples and helps you find the questions your audience is asking.
Overall, this is one of the best tools to
help you improve your content on social media.
Social media automation is a great way to
eliminate day-to-day tasks so you can spend more time interacting with your
audience. However, these tools shouldn’t be used to avoid responding to or
engaging with your followers.
Nishith Lakshan
Founder —Andout
Source: Free Guest Posting Articles from
ArticlesFactory.com
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