As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.
Instead of sending your marketing
budget in many different directions, you can choose a specific type and be
consistent with it. You will quickly see that your marketing budget pays off
much more quickly.
Here, you will find information on
four of the main types of marketing. This way, you will be able to choose the
marketing actions that will work best for your business. You will then be able
to point your marketing budget in the right direction.
1. Blanket marketing is a type that
is often used by larger business. Blanket marketing means that you spend money
advertising to everyone. Many people choose to do blanket marketing by
advertising in magazines or newspapers. You will not really have control of who
sees your advertising, but you will have the potential to reach many people.
The downside to blanket marketing is
that it can be quite expensive, and you could be wasting money marketing to
people who may never become your customers at all. Blanket marketing is best
for those who have plenty of funds available and who feel that they will be
able to gain many customers from the plan.
2. Targeted marketing is a method in
which you choose a certain demographic and only market to them. This could mean
that you advertise to everyone in a certain area. Alternatively, you could
advertise to everyone in a certain age range.
The great thing about targeted
marketing is that you will have a much better chance at getting customers since
you will be advertising to the types of people who would most likely become
customers. The downside is that it will take a little legwork to determine who
your target is and then find the right way to advertise to them.
3. Social media marketing could be
called the new kid in town since it is relatively a young concept. With this
marketing, you use any one of the many popular social media sites to advertise
your company. You can also use a daily blog to garner business.
The downside to this type of
marketing is that you will be sending your information out to many people who
may not be interested at all. With blogs, you will have to take the time to
keep the blog up to date. Otherwise, people may stop reading it.
4. The last type of marketing is not
marketing at all. There are not upsides to this. It may seem like a way to save
money, but when your business fails, you will actually lose a great deal of
money. It is extremely important to find marketing funds within your budget.
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Melissa Evans, The Guru of Implementation
SM and the author of a soon to be published book titled "Full Circle, a
book for entrepreneurs thriving in today's economy" is the President and
CEO of The Broshe Group, Inc. Melissa is passionate about helping people and
businesses be their best while making money and enjoying life. Melissa is a no
nonsense dynamic speaker, author, and business consultant and coach. She has
experience spanning 15 years in different fields which includes healthcare,
retail, manufacturing, banking, non-profit, technology, small business,
education, foundations, etc.
THE BROSHE GROUP Inspire success.
Achieve results.
Article Source: https://EzineArticles.com/expert/Melissa_B_Evans/320458
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