Marketing is a way of communication
between a business and potential customers for presentation and promoting
values of a certain product or services. The main goal of marketing is to sell.
Social media marketing is to take advantage of the benefit of the social
network to realize some of the marketing goals such as promotion and
establishing a relationship with customers etc.
Social media marketing is used to
present business through social media and use this as a way to communicate a
message to potential customers. Social media refers to different websites that
allow interaction among users and the exchange of information through a variety
of channels. Content can come in the form of blog articles, presentation,
videos, e-books etc
Below are some of the most important
websites
·
Facebook- it is seen as the most
popular social network and also a network with the largest amount of potential
customers. Facebook pages are for celebrities, businesses and institutions. A
page can have several administrators/managers. Facebook groups are for users
who share the same interests. It is also for college students etc. it can be
closed/open or secret.
·
LinkedIn: LinkedIn is regarded as
the largest business professional network. It allows sharing of posts and
profiles.
·
Twitter: it is differentiated by its
microblogging from sending short messages called tweets. It uses hashtags.
·
YouTube, Vimeo: these websites host
video files. Videos can be promotional, instructional or you can start a video
blog. You can promote a video by sharing the link on other social channels.
·
Google+: It uses Google+ profiles
for individuals, Google+ pages are for companies and institutions. Google has
ceased to have Google+
·
Pinterest, Instagram, Flickr: these
3 websites are visual-content sharing platform. It allows images and short
videos for online stores, decorators, clothes manufacturers etc.
·
Foursquare, Yelp: Most times,
tourists make use of these social networks for reviews on places visited.
Blogging is a form of social
marketing which uses blogs to create and publish content while establishing a
relationship with the readers. Blogging is an interactive form of publishing
content on the web. The act dates back to 1990s till around 2000s. It comes
from the word "weblog" and publishes content which is useful,
practical and engaging.
WordPress is the most popular
blogging platform. Others are Tumblr, Blogger. For a successful blogging
activity, choose a suitable design, be consistent, interact with the readers
and analyse your performance.
Tips in using social media for
marketing include
·
Customization: you need a profile
image, description of the business, cover image, business urls, and lastly your
business location.
·
Social Media Optimization: it
entails that if a visitor inputs your business name on a search engine, it
should be easy to find within seconds.
·
Follow social media guidelines:
guidelines on text and URL in the cover photo, conditions when organizing
online process and limitations should be adhered to strictly to avoid a ban.
·
Evaluation: It requires monitoring
and analysis to evaluate your performance and determine if results are
satisfactory. If results are not satisfactory, the approach and methods should
be changed.
When you intend to use social media
for promotion, there are 2 major divisions of promotion for social media.
This is the paid and free adverts.
Paid adverts allow direct promotion
with paid ads. It also can track conversion and flow of a paid campaign. A free
version, on the other hand, allows you to create and manage a social account
and online promotion through
a social media account.
Tools for managing Social Media.
·
Tools for planning include Google
calendar, post planner.
·
For managing your social channel-
Hootsuite, Tweetdeck
·
For monitoring- Google Alerts,
Google Analytics and Social Insights.
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Article Source: https://EzineArticles.com/expert/Olaniyan_Taibat/2265267
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