There is a small rule of 6 R's that
you can use every time you are trying to sell a product or service to a certain
market. If you break ANY of these rules, you are almost guaranteed NOT to sell
your product. Read on to find out how you can apply them to your business.
Here are the 6 R's of marketing
almost any product:
1. Right person- You have to have
the right sales person. People don't buy from Slick Willy down the street, they
buy from friends. They buy from people they trust. If you have not established
a trusting relationship with your prospect, then good bye sale.
2. Right time- You have to be at the
right time in the prospect's life for them to want your product. If you catch
them when they do not have the problem that you are solving with your product,
then you don't get the sale.
3. Right place- Your message has to
be visible by the prospect. If the person cannot see your web site, store,
office, billboard, etc. they won't buy from you.
4. Right message- You have to be
sending the right message to your prospect about the product you are selling.
If you promise to cure a pain that they do not have, they will not relate your
product to something they want.
5. Right audience- You have to sell
to a hungry crowd of people that want what you have. If you have picked the
wrong audience, say you are selling snow shovels to people in the desert, then
you have thrown your marketing dollars out the window.
6. Right product (this is one that
the so-called marketing "gurus" often forget)- You product has to be
something that your prospect wants already. The product has to cure a pain that
they are having. You will have a much harder time creating a product for an
audience that either doesn't want it, or doesn't know they want it.
Those are the 6 Rs. Apply them to
all of your marketing projects and you will have a much higher closing rate.
Joshua Black is an on-line
infopreneur, marketing consultant, copywriter and educator dedicated to helping
the bootstrapping small business owner succeed.
Visit his flagship resource site for
entrepreneurs at [http://www.UnderdogMillionaire.com] for the free Underdog
Millionaire Wealth Pack: including a free e-book and daily wealth building tips
for the bootstrapping small business owner.
Article Source: https://EzineArticles.com/expert/Joshua_Black/286231
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