I wasn't expecting to see this in my inbox

Yesterday evening I was looking through my inbox and got an email from someone whom I had never heard of before.

When I opened it, I was surprised to see what it was about.

But first, some back story.

A little over two years ago, and a month or two before I officially started my copywriting journey, I decided to test the waters a bit.

I was in college at the time, and one of the biggest problems college students have is that they’re always stressed out about landing internships and job opportunities.

So, I came up with an idea to offer resume and cover letter help. But it was more so to put my copywriting skills to the test (And my very first ad) rather than to help students. Not that I didn’t care about helping the students, but it just wasn’t my main goal.

Long story short, I “ran” the ad for about a month, and I got a total of 10 inquiries. Out of the 10, three of them turned into clients.

And that’s what last night’s email was about.

After two years, a student reached out to me and asked for help, which I found to be mind blowing.

I thought one of my previous clients told him about me, but that wasn’t the case. Turns out, one of my flyers still existed somewhere inside the college campus and he found it.

That’s what happens when you put yourself out there in any way, shape, or form. Whether it be through written content, videos, podcasts, or networking, word will spread and will eventually reach someone who will be interested in talking to you.

Especially when it comes to digital content, when you put them out there, they exist practically forever, that is, until the Internet dies. Eventually, that content will make its way into the hands of your next potential client or customer.

And of course, one of my favorite forms of digital content is email, which you can learn more about how to write in my book.

The link to it is below.

https://EllisenWang.com/email-titan-sample

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262932?articleid=6262932

How to create a sales page for your course

You’ve created an online course, and you truly believe in the impact it will have on people’s lives. But there’s a problem: you are a teacher, not a salesperson.

While your strength may be breaking concepts down to teach others, there is an entirely different skill set that goes into marketing your course and getting people to sign up.

But you can create a sales page that inspires others to sign up for your course!

First, make sure you understand who your target student is. Who would benefit the most from taking your course? What problems do they have that your course can solve?

The more you know about your students, the more you can tailor the sales page to address directly what they need.

Here’s what you need on the sales page for your course:

1. Start with a convincing headline. Begin with the unique value proposition and identify the value someone will get by enrolling in your course. Start the page by explaining to future students what transformation they will undergo by enrolling in the course.

2. Lead with a story. Highlight the problem that your students may have. Use a story to show them you understand their problems, and you have the solution (your course).

3. Weave social proof throughout the sales page. Your former students are the best advocates for your course! Use text and video testimonials to show future students that your courses have helped many others just like them in the past. Social proof helps build the trust needed to inspire people to make a purchase.

4. Add an FAQ towards the bottom of the page. What common questions do people have? This is a chance to answer frequently asked questions, as well as target keywords you may want to rank for.

5. Describe the offer and bonuses. Talking about the offer allows you to address the solutions your course has to future students’ problems. Be descriptive about the different modules in your course to help future students visualize what they will learn by taking your course.

6. Remember to talk about the transformation. What transformation will happen? How will your students’ lives change? Think about exactly the differences that will happen in your students’ lives after learning from you and applying that knowledge in their day-to-day life.

7. Add a money back guarantee. If you will offer a money back guarantee, this will help people feel more confident when purchasing your course.

8. Include multiple calls-to-action. Make it easy for future students to take action! The “enroll” or “buy” button should be clear and scattered throughout multiple places on the sales page.

? Add your call-to-action buttons in places where the student may feel compelled to enroll, for example after your FAQ, after a testimonial, and at the bottom of the page.

9. Implement urgency into your offer. Humans feel inspired to take action when there’s a limited amount of time to act on an offer.

? A countdown timer and enrollment deadline will inspire students to take action.

? Alternatively, you can offer “limited time only” bonuses.

10. Address objections. On a sales call, you would be able to have a conversation with potential students, listen to their objections, and address those objections directly! On a sales page, you have to anticipate the objections people may have and address them on your page.

? Consider reasons people may not want to enroll and implement creative ways to address their objections. For example, if students may find the cost of your course may be too expensive for one purchase, you can offer payment plans that address that objection.

Implementing these tips will help you speak to potential students directly from a sales page. Showing that you understand their problems and building trust will help them feel confident to make a purchase. From there, you will have students who love your course!How to write attention getting headlines like a professional copywriter...FREE REPORT

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262941?articleid=6262941

 

✍️One thing that'll help you progress further in mastering a skill than anything else

 

One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain.

This is something a lot of people fail to do because, admittedly, it’s boring.

People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics.

This is especially true in the marketing and copywriting space.

If you don’t believe me, read some of the one or two star reviews of some marketing and copywriting books on Amazon. You’ll see common reviews like (And these are copy-and-pasted),

“Nothing new here.”

“Pretty basic information.”

“If you've been online and following the marketing methods, funnels ... then this would not be new info for you.”

“How are there so many positive reviews of this book? It's simply a poor rehash of some very basic marketing principals. Absolutely zero value provided. Don't waste your time.”

“This is a book that provides a marketing game plan outline that anyone can follow. It was a short and interesting read, but it is for marketing amateurs and not professionals.”

The last copy-and-pasted review was particularly interesting to me. The person basically implied that if you’re an experienced professional, you don’t need to relearn the basic information.

That is an absolutely terrible way of thinking.

Do you think musicians would be able to perform songs if their sheet music reading skill wasn’t sharp?

Do you think engineers would be able to do calculus if they sometimes forget how to add, subtract, multiply, and divide?

Do you think authors would be able to crank out entire novels if they weren’t good at structuring a simple sentence?

No, no, and no.

The truth is, maintaining the basics is what’s going to help you progress further in mastering a skill than anything else. If you have a solid foundation, then you can build upon it very easily with the advanced stuff.

I have a saying that goes like this:

“The blandest tasting food is often healthy for you, and it’s the good tasting food that’s usually unhealthy for you.”

Likewise, it’s usually the most boring information that’s the most important for you to learn and retain.

To learn about my boring email copywriting methods, click the link below.

https://EllisenWang.com/email-titan-sample

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6263029?articleid=6263029

✍️How to Start Guest Blogging When You Are Completely Unknown?

 

If you're curious about guest posting but aren't sure how to get started. Then this article is a useful resource for you. Find out how guest posting is beneficial to your business, or brand. In this article, I am covering here these topics of guest posting. An explanation of guest posting ? Advantages of guest posting ? Steps for a guest posting strategy Guest Post Guest posting allows one to contribute information to another website or blog. This strategy can also be referred to as guest blogging or posting. With guest posting, a writer takes on the role of a contributor or guest writer and provides the content to the publisher. The writer provides the content to a website that is not theirs. What are the advantages of Guest Blogging? Guest posting benefits both publishers and authors. Guest posting is an effective marketing strategy due to its symbiotic nature. The content should be fresh, relevant, useful, and engaging. Publishers get new content that their readers will enjoy reading. There are several advantages to guest blogging or posting. Promotes brand awareness? Increases the authority of a website? Creates relationships ? Expands the audience? Brings traffic to their website? Creates backlinks that improve SEO? Growth of their email database? Increases social media presence Step 1: Identify Your Guest Posting Objectives For success, define Your Guest Posting Goals. There should be several Objectives for a guest post. Here I am discussing one by one. To boost brand awareness? Promote your products and services? Explain how they can be of benefit. ? Improve online visibility. ? Growth SEO. ? Improve website authority? Boost traffic? Generate leads. If you know what you are aiming to achieve in your guest post, then you will be able to identify the most suitable guest blogging opportunities. Step 2: Find guest posting opportunities If you're not sure where to find guest posting sites, So you can utilize these three strategies. Search for websites relevant to your audience Start by looking for websites that will attract your target audience. Check out Alexa's Audience Interest Tool to learn what your audience wants and what sites they visit most frequently. Look for similar sites When you know which websites your audience visits most often, you can utilize Alexa’s Audience Overlap Tool ? Step 3: Find out your competitor's post One way to find guest posting websites is to see which websites link to your competitor's website. When a site links to your competitor's site, it means they will probably link to your website as well. To find competitor backlinks, enter your competitor's URLs into Alexa’s Competitor Backlink Checker. Then the report shows which sites are already linking to the competitors. Step 4: Find well-authorized guest posting sites You should find blogs that allow guest posts while also being appropriate for your goals and strategy for content marketing. Bhavitra Techsolutions is the leading content marketing services agency in Bangladesh who offers premium content to published high authorities websites (DA 50+, PA 50+) to rank your blog on top of their search results. For guest posting you have to see a website: ? Have a target audience. ? Determine the size of your audience that you hope to reach. ? With the right amount of traffic. ? Be ensure an authority website? Step 5: Think of blog topics When you find a site that meets your criteria, it's time to come up with blog ideas. Come up with a few ideas of posts that will help you achieve your goals and also meet the wants of the publisher and readers. Step 6:Ensure it is relevant for their readers Consider your readers when choosing topics relevant to them or not. As a reminder, you can make use of the Audience Interest Tool to determine popular topics on your site. Step 7: Prepare a Guest Posting pitch It's not as easy as submitting a guest blog post and then the publisher will publish it on their website. Before your post publishing, you need to grab the publisher's attention by writing a pitch. To create a guest post pitch that will be noticed? Make sure you know who to contact. ? Review the guest posting policy. ? Write an engaging subject line. ? Avoid promotional language. ? Focus on the benefits of visitors. ? Include proof of your quality and value. Step 8: Create a Post That's Valuable for Sharing Submit a guest post following these guidelines. ? Guest posting guidelines and editorial standards Do not overpromote. ? Add value for readers? Proofread your post again and again? Include a link to an article on your website at the end. Write a short bio about author. Step 9:Follow Up To build a good relationship with your publisher, be sure to follow up. You can help promote and manage posts. ? Your post needs to be shared on social media. ? Reply to comments. ? Link to it from your website. Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6263043?articleid=6263043

How to Beat Competitors with Creative Logo Design on Social Media

Branding on social media seems an ideal way to take your business two steps ahead. Because of the millions of users on the internet, it has become easier to promote your brand to the overseas audience as well. But, how to stand out on social media platforms when there’s escalating competition?

That is where your brand’s logo comes into the picture. Did you know a logo isn’t only an image? Have you thought about why experts encourage brainstorming before designing a logo? This is because a well-crafted logo design promotes your brand’s story to potential customers. It tells that you are pro and trustworthy in your field.

So, are you up to give some tough time to your rival brands? Here’s what you need to know.

Make it Specific

Your business needs exposure to thrive. So, use social media to expose your brand to a wider audience. Take note a creative logo grabs attention instantly. But, don’t just focus on innovation. Make sure it portrays the kind of work you do. Keep it as specific as you can so it becomes a true representation of your work.

Outshine other Brands

Making an entry to a clutter of brands and tons of similar products as a novel brand is quite possible if your logo is up to the mark. Not to mention, bigger brands make a lot of profit and it is certainly not easy to compete with them. But, on social media, you can give them a tough competition. With a cutting edge logo design, you can stand out in the crowd. Social media can also make a difference in branding as it is the right place to target audience and grab their attention.

Create Identity

Do you dream about creating a unique corporate identity for your business? If yes, then all you need is designing a logo that showcases product or service that other brands fail to represent. Most importantly, you should use your logo to flaunt your expertise in the saturated market. No doubt, it seems difficult to stand out when several companies are selling similar products or services. But, if you manage to create a creative logo, you are more likely to target the audience on social platforms. You can also opt for a logo designer nyc for a perfect logo design.

Promote your Logo

When you see the logos of McDonald's or KFC, you instantly recognize the company and what they do. You can squeeze maximum benefits from your logo using social media too. For example, apart from showcasing your logo on your website, keeping it as a profile photo on social media channels seems a better idea in this case. Moreover, while making social media posts incorporate logo as well. These are simple ways to create a bigger impact. When your followers see the logo more often, they will likely recognize your logo on the list of several brands.  

Showcase Consistency

Planning a logo sharply and wisely doesn’t only attract people but it showcases your worth as a brand. A high-quality and meaningful logo spread the impression that you are an authentic and reliable brand. And, they are more likely begun looking for your social media pages and learn more about your service.

Leave Lasting Impact

Have you heard the phrase “the first impression is the last impression”? The case of the logo of a brand is quite similar. If your logo successfully catches the attention of the audience in one go, they start following you. Also, a well-designed logo is memorable and can leave a lasting impact on your audience.

Consider Redesigning

A logo defines the core strengths and values of your company. Having a logo is crucial but bear in mind that you might need to alter or redesign it if it doesn’t function up to your demands. Moreover, your website can’t bring results if your logo isn’t performing well. Plus, it might impact on your all-over performance. So, when it’s needed, don’t hesitate to remake or redesign your logo. Take the famous brand “Nike” as an example. Although their logo is pretty simple, it has gone through alteration over the years and made it a reputed brand.

Final Thought

 No doubt, a logo is essential for success. So, when you decide to design one for your brand, make sure to consider important pointers to get optimal benefit.

Source: Free Articles from ArticlesFactory.com