Yesterday evening I was looking
through my inbox and got an email from someone whom I had never heard of
before.
When I opened it,
I was surprised to see what it was about.
But first, some
back story.
A little over two
years ago, and a month or two before I officially started my copywriting
journey, I decided to test the waters a bit.
I was in college
at the time, and one of the biggest problems college students have is that
they’re always stressed out about landing internships and job opportunities.
So, I came up
with an idea to offer resume and cover letter help. But it was more so to put
my copywriting skills to the test (And my very first ad) rather than to help
students. Not that I didn’t care about helping the students, but it just wasn’t
my main goal.
Long story short,
I “ran” the ad for about a month, and I got a total of 10 inquiries. Out of the
10, three of them turned into clients.
And that’s what
last night’s email was about.
After two years,
a student reached out to me and asked for help, which I found to be mind
blowing.
I thought one of
my previous clients told him about me, but that wasn’t the case. Turns out, one
of my flyers still existed somewhere inside the college campus and he found it.
That’s what
happens when you put yourself out there in any way, shape, or form. Whether it
be through written content, videos, podcasts, or networking, word will spread
and will eventually reach someone who will be interested in talking to you.
Especially when
it comes to digital content, when you put them out there, they exist
practically forever, that is, until the Internet dies. Eventually, that content
will make its way into the hands of your next potential client or customer.
And of course,
one of my favorite forms of digital content is email, which you can learn more
about how to write in my book.
The link to it is
below.
https://EllisenWang.com/email-titan-sample
About the author:
Ellisen Wang is
an email copywriter and the author of “How to Become an Email Titan.” You can
read the sample chapters of the book and learn how to write email copy that
your subscribers will never get enough of and will make them want to buy from
you by opting in at EllisenWang.com.
When you opt in, you’ll also get daily copywriting, email marketing, and
business tips sent straight to your inbox. If you don't want to optin, you can
also read through the blog and listen to the audios for more marketing content
and training.
Source:
https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262932?articleid=6262932
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