You’ve created an online course, and
you truly believe in the impact it will have on people’s lives. But there’s a
problem: you are a teacher, not a salesperson.
While your
strength may be breaking concepts down to teach others, there is an entirely
different skill set that goes into marketing your course and getting people to
sign up.
But you can
create a sales page that inspires others to sign up for your course!
First, make sure
you understand who your target student is. Who would benefit the most from
taking your course? What problems do they have that your course can solve?
The more you know
about your students, the more you can tailor the sales page to address directly
what they need.
Here’s what you
need on the sales page for your course:
1. Start with a
convincing headline. Begin with the unique value proposition and identify the
value someone will get by enrolling in your course. Start the page by
explaining to future students what transformation they will undergo by
enrolling in the course.
2. Lead with a
story. Highlight the problem that your students may have. Use a story to show
them you understand their problems, and you have the solution (your course).
3. Weave social
proof throughout the sales page. Your former students are the best advocates
for your course! Use text and video testimonials to show future students that
your courses have helped many others just like them in the past. Social proof
helps build the trust needed to inspire people to make a purchase.
4. Add an FAQ
towards the bottom of the page. What common questions do people have? This is a
chance to answer frequently asked questions, as well as target keywords you may
want to rank for.
5. Describe the
offer and bonuses. Talking about the offer allows you to address the solutions
your course has to future students’ problems. Be descriptive about the
different modules in your course to help future students visualize what they
will learn by taking your course.
6. Remember to
talk about the transformation. What transformation will happen? How will your
students’ lives change? Think about exactly the differences that will happen in
your students’ lives after learning from you and applying that knowledge in
their day-to-day life.
7. Add a money
back guarantee. If you will offer a money back guarantee, this will help people
feel more confident when purchasing your course.
8. Include
multiple calls-to-action. Make it easy for future students to take action! The
“enroll” or “buy” button should be clear and scattered throughout multiple
places on the sales page.
? Add your
call-to-action buttons in places where the student may feel compelled to
enroll, for example after your FAQ, after a testimonial, and at the bottom of
the page.
9. Implement
urgency into your offer. Humans feel inspired to take action when there’s a
limited amount of time to act on an offer.
? A countdown
timer and enrollment deadline will inspire students to take action.
? Alternatively,
you can offer “limited time only” bonuses.
10. Address
objections. On a sales call, you would be able to have a conversation with
potential students, listen to their objections, and address those objections
directly! On a sales page, you have to anticipate the objections people may
have and address them on your page.
? Consider
reasons people may not want to enroll and implement creative ways to address
their objections. For example, if students may find the cost of your course may
be too expensive for one purchase, you can offer payment plans that address
that objection.
Implementing
these tips will help you speak to potential students directly from a sales
page. Showing that you understand their problems and building trust will help
them feel confident to make a purchase. From there, you will have students who
love your course!How to write attention getting
headlines like a professional copywriter...FREE REPORT
Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262941?articleid=6262941
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