One thing I always believe is that
you should always sharpen the fundamentals of any skill you possess and wish to
maintain.
This is something
a lot of people fail to do because, admittedly, it’s boring.
People would much
rather learn the cool, ninja, advanced tactics and hacks than relearn the
basics.
This is
especially true in the marketing and copywriting space.
If you don’t
believe me, read some of the one or two star reviews of some marketing and
copywriting books on Amazon. You’ll see common reviews like (And these are
copy-and-pasted),
“Nothing new
here.”
“Pretty basic
information.”
“If you've been
online and following the marketing methods, funnels ... then this would not be
new info for you.”
“How are there so
many positive reviews of this book? It's simply a poor rehash of some very
basic marketing principals. Absolutely zero value provided. Don't waste your
time.”
“This is a book
that provides a marketing game plan outline that anyone can follow. It was a
short and interesting read, but it is for marketing amateurs and not
professionals.”
The last
copy-and-pasted review was particularly interesting to me. The person basically
implied that if you’re an experienced professional, you don’t need to relearn
the basic information.
That is an
absolutely terrible way of thinking.
Do you think
musicians would be able to perform songs if their sheet music reading skill
wasn’t sharp?
Do you think
engineers would be able to do calculus if they sometimes forget how to add,
subtract, multiply, and divide?
Do you think
authors would be able to crank out entire novels if they weren’t good at
structuring a simple sentence?
No, no, and no.
The truth is,
maintaining the basics is what’s going to help you progress further in
mastering a skill than anything else. If you have a solid foundation, then you
can build upon it very easily with the advanced stuff.
I have a saying
that goes like this:
“The blandest
tasting food is often healthy for you, and it’s the good tasting food that’s
usually unhealthy for you.”
Likewise, it’s
usually the most boring information that’s the most important for you to learn
and retain.
To learn about my
boring email copywriting methods, click the link below.
https://EllisenWang.com/email-titan-sample
About the author:
Ellisen Wang is
an email copywriter and the author of “How to Become an Email Titan.” You can
read the sample chapters of the book and learn how to write email copy that
your subscribers will never get enough of and will make them want to buy from
you by opting in at EllisenWang.com.
When you opt in, you’ll also get daily copywriting, email marketing, and
business tips sent straight to your inbox. If you don't want to optin, you can
also read through the blog and listen to the audios for more marketing content
and training.
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