What Does Competitive Intelligence do For Your Business?

What does Competitive Intelligence do for your business?

What does Competitive Intelligence do for your business? At first glance, it looks like a simple question. And it is often seen asked on search engines. So we thought it would be a good idea to answer it. Want to know the secret of Competitive Intelligence? Take a look below.

At its heart, Competitive Intelligence is all about understanding the competition. What products or services do they offer? How are they priced, and how are they marketed? What are their strengths and weaknesses, and what is their competitive edge?

Competitive Intelligence can give you a leg up on the competition. By helping you understand what they’re doing and how they’re doing it. It can help you find new opportunities, threats and develop strategies to stay ahead.

Make better decisions

Competitive Intelligence can also help you make better business decisions. What Competitive Intelligence does is provide insights into the market and industry trends. And customer needs and preferences.

Competitive Intelligence starts with identifying competitors. Who are they, and what do they offer? And how are they positioning themselves in the market? Start by Googling their websites. Look at the news and industry magazines to identify who they are and what they do. Speak to your customers and explore Linkedin.

Go a little deeper, and it. asks questions like what business are they really in. Who are their customers, and what are their goals? And then what do their customers need or what do their customers want to buy? These answers might not be what you think it is. What are your customers’ needs and wants? Are they buying for one reason only, or are they doing it because something else is?

Know who your competitors really are, and you can identify their strengths and weaknesses. And when you do that, you’ll be better able to understand what they are doing and how they are doing it.

Competitive Intelligence gives you more confidence

So what does Competitive Intelligence do? A good Competitive Intelligence process will give you more confidence in:

What you are doing Where you are going How you are going to get there Done right; it gives you more certainty, assurance and confidence that you’re on the right track. Or, indeed, going off down the wrong road. Both realisations should be equally valuable to you.

What Competitive Intelligence does is help you think. Think in a structured way. Competitive Intelligence allows you to make decisions based on something more. So much more than gut feeling, your experience of how it was next week and guesswork.

So boiling the question, what does Competitive Intelligence do.

Competitive Intelligence provides more certainty and insight to gain a competitive advantage. And the secret of Competitive Intelligence is? Simplicity. Create simple questions to give you straightforward answers. Simple answers to provide you with simple options and tasks. Rember, there are no simple answers when you talk to experts. So take what they say on board, but remember always to keep it simple.

What does Competitive Intelligence do for your business?

What does Competitive Intelligence do for your business? Our article attempts to answer what looks like a simple question. There are many answers to this question. The deeper you go, the more clever you can be. Some of the stuff you can do and find with Competitive Intelligence is more often than not amazing. It’s can also be pretty dull and disappointing, especially if you give up too early. Or think a piece of Competitive software is the answer. It’s an answer, not the answer.

Art by Mike Dorner

Source: https://www.amazines.com/Business/article_detail.cfm/6263199?articleid=6263199

✍️4 tips to Make Money with Email Marketing

Over 90% of the population use email on a daily basis, and it is an opportunity for making money. Email is the connective tissue of the modern e-commerce landscape and building a robust emailing list is a way of building stronger relationships with your subscribers and through the provision of additional value, you can make a handsome residual income.

The modern subscriber wants to buy, without being pushed into making the buying decision and so many subscribers do not open many of the emails. In this article, we look at four ways you can make money with email marketing.

Choose Your Niche

The niche you choose can either make you or break you, so it is important that you make an informed decision. Relationships, health, and wealth are some of the top niches that continue to make money. The next bit is to choose a sub-category, which is your niche. Choose a popular niche that is exciting and vibrant for the markets today. Also, choose a niche with high competition, which is also digital friendly people are willing to pay for information.

Single Page Website

According to online stats a single page website can make as much money as those with multiple page sites. The page should be an OPT-IN page, which entices people to subscribe by giving their email addresses. This OPT-IN page is at the heart of your email marketing, and the more responsive people you have on your lists, the more money you can make.

Choose a Winning Affiliate Offer

Affiliate marketing is one of the easiest ways you can use your emailing list to make money. This takes a similar course as when you are choosing the right niche. Research widely on the best affiliate networks; review their marketing by acting as a customer at first, subscribe to their emails then read reviews of their products. Some affiliate products sell easily, and some can take weeks or months to sell a single product. Only consider the offers that will add value to your subscribers, and you will be able to create a genuine and lasting rapport with the people on your list. A good place to research your niche is clickbank, sign up for a free account, login and learn from their online University-Spark.

Create an Awesome Gift

By now, you know that collecting email addresses for an effective email marketing campaign is not a walk in the park. You will need to offer something valuable to your potential subscribers in exchange for their email address. You get better conversion rates when you offer gifts, and your list will grow exponentially. Popular gifts include workbooks, eBooks, or reports all in PDF formats as well as videos or sound files.

Always keep in touch with the individuals on your emailing list. It takes a considerable amount of time and resources to make at least $1 per month from each subscriber. You will have to develop an email strategy to increase the amount of money you make from each of your subscribers. Start with a fail proof subject headline. Spark

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262913?articleid=6262913

I wasn't expecting to see this in my inbox

Yesterday evening I was looking through my inbox and got an email from someone whom I had never heard of before.

When I opened it, I was surprised to see what it was about.

But first, some back story.

A little over two years ago, and a month or two before I officially started my copywriting journey, I decided to test the waters a bit.

I was in college at the time, and one of the biggest problems college students have is that they’re always stressed out about landing internships and job opportunities.

So, I came up with an idea to offer resume and cover letter help. But it was more so to put my copywriting skills to the test (And my very first ad) rather than to help students. Not that I didn’t care about helping the students, but it just wasn’t my main goal.

Long story short, I “ran” the ad for about a month, and I got a total of 10 inquiries. Out of the 10, three of them turned into clients.

And that’s what last night’s email was about.

After two years, a student reached out to me and asked for help, which I found to be mind blowing.

I thought one of my previous clients told him about me, but that wasn’t the case. Turns out, one of my flyers still existed somewhere inside the college campus and he found it.

That’s what happens when you put yourself out there in any way, shape, or form. Whether it be through written content, videos, podcasts, or networking, word will spread and will eventually reach someone who will be interested in talking to you.

Especially when it comes to digital content, when you put them out there, they exist practically forever, that is, until the Internet dies. Eventually, that content will make its way into the hands of your next potential client or customer.

And of course, one of my favorite forms of digital content is email, which you can learn more about how to write in my book.

The link to it is below.

https://EllisenWang.com/email-titan-sample

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262932?articleid=6262932

How to create a sales page for your course

You’ve created an online course, and you truly believe in the impact it will have on people’s lives. But there’s a problem: you are a teacher, not a salesperson.

While your strength may be breaking concepts down to teach others, there is an entirely different skill set that goes into marketing your course and getting people to sign up.

But you can create a sales page that inspires others to sign up for your course!

First, make sure you understand who your target student is. Who would benefit the most from taking your course? What problems do they have that your course can solve?

The more you know about your students, the more you can tailor the sales page to address directly what they need.

Here’s what you need on the sales page for your course:

1. Start with a convincing headline. Begin with the unique value proposition and identify the value someone will get by enrolling in your course. Start the page by explaining to future students what transformation they will undergo by enrolling in the course.

2. Lead with a story. Highlight the problem that your students may have. Use a story to show them you understand their problems, and you have the solution (your course).

3. Weave social proof throughout the sales page. Your former students are the best advocates for your course! Use text and video testimonials to show future students that your courses have helped many others just like them in the past. Social proof helps build the trust needed to inspire people to make a purchase.

4. Add an FAQ towards the bottom of the page. What common questions do people have? This is a chance to answer frequently asked questions, as well as target keywords you may want to rank for.

5. Describe the offer and bonuses. Talking about the offer allows you to address the solutions your course has to future students’ problems. Be descriptive about the different modules in your course to help future students visualize what they will learn by taking your course.

6. Remember to talk about the transformation. What transformation will happen? How will your students’ lives change? Think about exactly the differences that will happen in your students’ lives after learning from you and applying that knowledge in their day-to-day life.

7. Add a money back guarantee. If you will offer a money back guarantee, this will help people feel more confident when purchasing your course.

8. Include multiple calls-to-action. Make it easy for future students to take action! The “enroll” or “buy” button should be clear and scattered throughout multiple places on the sales page.

? Add your call-to-action buttons in places where the student may feel compelled to enroll, for example after your FAQ, after a testimonial, and at the bottom of the page.

9. Implement urgency into your offer. Humans feel inspired to take action when there’s a limited amount of time to act on an offer.

? A countdown timer and enrollment deadline will inspire students to take action.

? Alternatively, you can offer “limited time only” bonuses.

10. Address objections. On a sales call, you would be able to have a conversation with potential students, listen to their objections, and address those objections directly! On a sales page, you have to anticipate the objections people may have and address them on your page.

? Consider reasons people may not want to enroll and implement creative ways to address their objections. For example, if students may find the cost of your course may be too expensive for one purchase, you can offer payment plans that address that objection.

Implementing these tips will help you speak to potential students directly from a sales page. Showing that you understand their problems and building trust will help them feel confident to make a purchase. From there, you will have students who love your course!How to write attention getting headlines like a professional copywriter...FREE REPORT

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6262941?articleid=6262941

 

✍️One thing that'll help you progress further in mastering a skill than anything else

 

One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain.

This is something a lot of people fail to do because, admittedly, it’s boring.

People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics.

This is especially true in the marketing and copywriting space.

If you don’t believe me, read some of the one or two star reviews of some marketing and copywriting books on Amazon. You’ll see common reviews like (And these are copy-and-pasted),

“Nothing new here.”

“Pretty basic information.”

“If you've been online and following the marketing methods, funnels ... then this would not be new info for you.”

“How are there so many positive reviews of this book? It's simply a poor rehash of some very basic marketing principals. Absolutely zero value provided. Don't waste your time.”

“This is a book that provides a marketing game plan outline that anyone can follow. It was a short and interesting read, but it is for marketing amateurs and not professionals.”

The last copy-and-pasted review was particularly interesting to me. The person basically implied that if you’re an experienced professional, you don’t need to relearn the basic information.

That is an absolutely terrible way of thinking.

Do you think musicians would be able to perform songs if their sheet music reading skill wasn’t sharp?

Do you think engineers would be able to do calculus if they sometimes forget how to add, subtract, multiply, and divide?

Do you think authors would be able to crank out entire novels if they weren’t good at structuring a simple sentence?

No, no, and no.

The truth is, maintaining the basics is what’s going to help you progress further in mastering a skill than anything else. If you have a solid foundation, then you can build upon it very easily with the advanced stuff.

I have a saying that goes like this:

“The blandest tasting food is often healthy for you, and it’s the good tasting food that’s usually unhealthy for you.”

Likewise, it’s usually the most boring information that’s the most important for you to learn and retain.

To learn about my boring email copywriting methods, click the link below.

https://EllisenWang.com/email-titan-sample

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

Source: https://www.amazines.com/Internet__Marketing/article_detail.cfm/6263029?articleid=6263029